Ecommerce web design engineered to sell
An ecommerce website is a machine with one output: orders. We design and build stores for NZ brands, usually on Shopify with a fully custom theme, where every decision from category structure to checkout flow is made by people who also run the Google Shopping, SEO and email that will feed the store traffic. Pretty is included. Profitable is the point.
Stores built to sell, by the team that runs your marketing
Most ecommerce sites are designed to look good, then handed over. Ours are engineered to sell, and kept improving on the data they generate. Every decision, from category structure to the words on the checkout button, answers one question: does it turn more shoppers into orders? Revenue is the brief, not an afterthought.
What really sets our stores apart is who builds them. The same team that designs your site runs the Google Shopping, ecommerce SEO and email that will feed it traffic. So your product data is structured for the feed on day one, your site is built around the searches you want to rank for, and your tracking sends clean signals to the campaigns that bid on them. Most stores retrofit all of this later, at cost. Ours launch with it built in.
We typically build new stores on Shopify with a fully custom theme, designed around your catalogue and your customers rather than adapted from a template a thousand other stores already use. When a store's needs genuinely outgrow Shopify, we build a custom site from scratch instead. The recommendation follows your catalogue and your operations, never our convenience.
And we sweat the parts that actually decide performance: product pages that answer the buying question before it's asked, navigation that gets a shopper to the right product in two moves, a checkout with nothing optional in the way, and a site fast enough that mobile, the main store for most NZ retailers, never loses a sale to load time. We build knowing we'll answer for the numbers afterwards, because usually we're the ones running them.
Our ecommerce web design services
Ecommerce builds are part of our wider web design practice, and they're shaped by what our Google Shopping and ecommerce SEO work proves converts. One team, from build through to growth.
Almost 4 in every 5 dollars NZers spend online goes to NZ-based retailers.
NZ Post's ecommerce reporting puts domestic retailers' share of online spending near 80%, with local online sales growing at more than double the rate of international sites. Kiwi shoppers want to buy from Kiwi stores. The store that wins them is the one that's fast, clear and easy to buy from on a phone.
Talk to us about your store →Why have TooGood build your store?
There are many web designers. Fewer who live in ecommerce numbers daily:
Revenue is the design brief. Every layout and flow decision traces to conversion, average order value or repeat purchase, and we wire in tracking that tells the truth, not vanity dashboards.
We'll tell you when a cheaper theme tweak would do, or when the store isn't the real problem. Transparency and honesty guide the whole build, for our customers and for the world.
The store lives on your Shopify, yours to keep, with no lock-in and no hostage code. Because we usually run the growth channels afterwards, we stay by earning it, not by contract.
A store is never finished. Regular catch-ups, live performance data and open communication mean it keeps improving from real trading, instead of being handed over and forgotten.
Good.
Stores built by the team that answers for the revenue afterwards.
Fluent in the ecommerce stack
An NZ store runs on a connected stack: Shopify at the centre, payments and shipping providers around it, Klaviyo for email, GA4 for measurement and Google Merchant Center feeding the Shopping campaigns.
We build with all of it in mind and connect it properly, so the day your store launches, the marketing machinery around it is ready to run rather than waiting on integrations.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How our ecommerce build process works
We get to know your products, your margins and how your customers buy. The catalogue, the price points and the repeat-purchase pattern shape every build decision that follows.
Store structure, category logic and page designs, planned around the shortest honest path from landing to order. You see and approve the direction before build begins.
We build the theme, wire in payments, shipping, email and analytics, and structure the product data for the channels to come. Everything is tested on real devices before launch.
We launch carefully, verify tracking on live orders, and then the growth work begins: the trading data feeds conversion improvements, and the store gets better every month it runs.
Industries we build websites for
These are the industries we build and grow websites for across TooGood. Most on this page are online stores, but the same team builds for service businesses too, always designed around how your customers actually buy or enquire.
The core of this service: NZ stores built to convert, load fast and scale.
Learn more → Business typeService businesses with websites and landing pages built to turn visitors into enquiries.
Learn more → IndustryHealth and supplement brands built for trust, compliance and repeat purchase.
Learn more → IndustryDental and orthodontic practices with sites built to fill the appointment book.
Learn more → IndustryBeauty and skincare stores where brand, education and checkout work as one.
Learn more → IndustryTrades and supplies businesses serving both trade accounts and DIY buyers.
Learn more → IndustryBuilding, materials and supply businesses, from trade stores to lead-gen sites.
Learn more → IndustryProperty and homewares brands with sites built for movers and buyers.
Learn more → IndustryGift, gear and experience retail with seasonal peaks designed in.
Learn more → IndustryRegulated financial brands with compliant, conversion-focused websites.
Learn more →Whatever your sector, we almost certainly build for it. These are simply where we go deepest.
See all industries →Let's build a store that earns
Tell us about your products and where the store is today, whether that's a replatform, a redesign or a blank page. We'll come back with an honest plan and a fixed quote.
Frequently asked questions
What ecommerce web design costs in NZ, how long it takes and what platform to build on.
Our digital marketing blog
We share what we learn about ecommerce, web design and digital marketing on our blog, including the tactics most agencies keep to themselves.
