A dental marketing agency that
fills your chairs
We're a New Zealand based digital marketing agency that helps dental practices get found, grow their bookings and win high-value patients. From general and family dentistry to cosmetic, implants and orthodontics, we build campaigns that fill your appointment book with the right patients.
Dental is one of our specialities
Dental marketing sits somewhere between healthcare and a high-value service business. A new general patient is worth years of recurring visits, and a single cosmetic or implant case can be worth tens of thousands. So the strategy has to cover two things: a steady flow of new general patients, and the high-value cases that lift a practice's revenue.
We build campaigns around exactly that. Search captures patients with immediate intent, whether that is a chipped tooth, an overdue check-up, or someone researching implants. Local SEO and Google Business Profile make you the trusted, well-reviewed choice in your area. And tracking ties every booking back to the campaign that drove it, so you know your true cost per new patient.
Our approach is always built around Google Ads and local SEO first, because they have the highest intent and drive the quickest growth in bookings. Once those foundations are working, we expand into paid social and brand to support higher-value cosmetic and implant work.
"We track every booking and enquiry back to the campaign that drove it, right down to the cost per new patient."
Everything you need to grow
We run dedicated campaigns for dental practices that combine search, SEO, paid social and robust tracking to build a steady, predictable flow of new patient bookings.
Dental website design
A slick campaign deserves a slick website. We design and build those too, so new patients can book without the friction.
Patients no longer go straight to a practice's website to book. Instead they search, compare reviews, and make their decision in real time across Google, maps and directories. Any friction or invisibility at that moment sends them to the practice down the road instead.
So your visibility and reputation on Google Search are where most patients decide, before a single form is filled in or call is made.
Start with a Free Audit →How does your dental marketing stack up?
Average Google Ads benchmarks for NZ dental practices. Pick your treatment category to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
View all dental benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Lead | Monthly Ad Spend | Est. Leads / mo |
|---|---|---|---|---|---|---|
| All Dental | 4.5% | NZ$3.10 | 8.0% | NZ$38 | NZ$2k–8k/mo | 50–220 leads/mo |
| General & Family | 4.8% | NZ$2.60 | 9.0% | NZ$28 | NZ$1.5k–5k/mo | 60–250 leads/mo |
| Cosmetic | 3.5% | NZ$3.80 | 6.0% | NZ$58 | NZ$2k–8k/mo | 30–130 leads/mo |
| Implants | 3.2% | NZ$4.50 | 5.0% | NZ$95 | NZ$3k–12k/mo | 20–90 leads/mo |
| Orthodontics | 4.0% | NZ$3.40 | 6.5% | NZ$55 | NZ$2k–9k/mo | 30–130 leads/mo |
| Emergency Dental | 5.2% | NZ$3.60 | 11.0% | NZ$30 | NZ$1k–5k/mo | 40–180 leads/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by practice, location, treatment mix and competition.
How we grow dental practices
We get to know your practice and your goals. We send an onboarding questionnaire, arrange access to your accounts and meet with you. Together we define what a new patient and a high-value case are worth, and what success looks like for your practice.
We audit your current digital marketing, from SEO and Google Ads to social, then build a tailored strategy that balances steady new-patient volume with higher-value cosmetic and implant cases.
The work never ends. We constantly optimise, test and iterate, using a strictly scientific approach to keep increasing bookings and revenue while driving down cost per new patient.
We meet regularly and send monthly reports built around the metrics that matter for dental. Ongoing communication means you always know what we're doing and what it's returning.
Why choose TooGood as your dental marketing agency?
We think we're pretty good. Possibly even TooGood. But if you need more convincing:
Everything we do is designed to fill your appointment book and win high-value cases. Cost per new patient drives every decision we make. Views and clicks are not the goal.
Our kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to the work we do for you.
We don't do fixed-term contracts. We're confident enough in our work to know you won't want to leave.
We schedule regular catch-ups, set up live dashboards and maintain frequent, open communication to ensure you always know what we're doing and where your money is going.
Good.
A dental marketing agency built on new patients, not vanity metrics.
We've mastered your ad tech
We're experts in the tools that make dental marketing work. Google Ads, Google Business Profile, GA4, GTM, call tracking and the practice-management and booking systems most NZ practices use, all wired up to talk to each other.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your practice
Tell us about your practice and what you're trying to achieve. We'll come back with a clear, honest view on how to grow your bookings and win more high-value cases, and what it will take to get there.
Frequently asked questions
Wondering how to fill your appointment book, what it costs to work with a digital marketing agency in Auckland, or which channels to start with for a dental practice?
The right balance depends on your chair capacity and the cases you want more of. We tailor the split and adjust it as we learn what converts best for you.
Local SEO and Google Business Profile are essential. They're where most of your bookings come from once your foundations are solid. For higher-value cosmetic and implant work, we add paid social to reach patients earlier in their research.
The exact mix depends on your treatment focus and whether you're single or multi-site. Dental is part of the wider healthcare sector, so if you also run medical or allied-health services, see our healthcare marketing page.
What matters is the cost per booked appointment and ultimately the cost per new patient, and separately the cost per high-value case. We measure to that level so every marketing dollar is accountable.
Multi-site groups and implant-focused practices typically spend $6,000 to $15,000+ per month. Because patient and case values are high, even a relatively high cost per lead is usually very profitable.
Local SEO takes longer to compound. Most practices start seeing meaningful organic improvement after 3 to 6 months of consistent work on the website, Google Business Profile and reviews.
Our digital marketing blog
The latest dental marketing, Google Ads and SEO insights from the TooGood team.
