AI SEO Agency Auckland

Auckland's AI SEO agency

Our AI SEO techniques optimise your business for answers - not rankings. Don't be just another website in a list. We aim to get you featured in platforms such as ChatGPT, Google's AI Mode & Perplexity, building trust and putting your brand in front of customers when they're ready to buy.

AI SEO & AEO Specialists
ChatGPT, Google AI Mode & Perplexity
Technical SEO & Content
NZ-Wide SEO Services
Be the answer

AI Search Engine Optimisation (& AEO)

The idea behind AI SEO is to put your brand in front of your customers when they're asking ChatGPT, Perplexity or Google's AI Mode a question.

Whether someone's asking for the best dentist, which skincare product treats rosacea or they're wanting the safest trampoline in NZ, if your brand is relevant, you want to be there. These are the moments that matter most for brands today.

AEO, or Answer Engine Optimisation, is how we achieve this. We optimise your website to achieve the highest chance of showing for specific questions that your customers might ask one of these platforms.

Keyword research and typical SEO tasks are naturally an important aspect of this. But AI SEO goes further. We ensure your website and your content is formatted in a way that is easy for AI to interpret, cite and trust.

What we do

Our AI SEO services

SEO is what we do. Whether it's content, technical SEO, digital PR, link building or local SEO. AI SEO is a natural progression on this as search has evolved. And for everyone it's new - everyone is working out how to do it.

AI SEO services
01
Content Optimisation

Keyword research remains vital, but both the keywords and the content structure need to change. We help to optimise your content to answer questions that your customers are asking AI tools.

02
Link Building & Citations

Getting your brand mentioned by other websites across the internet builds trust. This no longer requires a do-follow backlink. Google wants to cite websites that are trusted, so we get your brand talked about.

03
Technical SEO

We ensure that all of the most popular AI answer engines can read the content on your website and digest it. Enabling AI crawlers, using structured data and managing site speed are even more important now than they were in the past.

04
Local SEO

Local SEO techniques can help to surface your brand when people ask AI search tools questions related to a geographic location. This is relevant when businesses service a localised area.

AI
SEO.

Optimising your brand to be the answer when people ask AI for help.

1/3
Right time, right place

1/3 of all adults have adopted AI tools.

AI search adoption is doubling year-on-year and has caused Google's market share to decline below 90% for the first time in years as AI search accounts for almost 6% of all US search traffic. On top of that, studies have shown that a third of all adults in the UK, US, Australia & NZ have adopted AI tools.

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We're TooGood

Why choose TooGood as your AI SEO agency?

In three words? We’re TooGood. But if you need a bit more convincing:

01
Our SEO strategy is rooted in driving business outcomes.

It doesn't matter if you show up for things no one really asks. We focus on the things that make you money, even if it's not the easiest path.

02
We always aim to do what is right.

Transparency and honesty are our founding kaupapa. There are enough shady agencies in New Zealand.

03
No fixed term contracts. Ever.

We don't really know what we'd want a fixed term contract for. It's not like our clients want to leave us anyway.

04
We’ll be there when you need us (and probably when you don’t).

We are always on the same page. How? Easy, we catch up regularly and always communicate.

TooGood AI SEO agency Auckland
Too
Good.

A digital marketing agency that makes you money - and proves it.

Google Partner
GA4
GTM
Shopify
Our platforms

We've mastered your ad tech

Software, platforms and technology are endless in the world of digital marketing. We're committed to understanding and utilising all the platforms that can legitimately help improve SEO and digital marketing for our clients.

We have a broad working knowledge that spans across a diverse range of tech platforms and tools, including dashboards, Google Ads, analytics & CMSs.

Google Ads Google Ads
Analytics Analytics
Tag Manager Tag Manager
Meta Meta
Instagram Instagram
Klaviyo Klaviyo
Shopify Shopify
WordPress WordPress
The process

How our AI SEO management works

01
Discovery

The first step is for us to get to know your business. We chat, we listen and we understand what makes your business hum. Together, we define the goals and outcomes that matter.

02
Strategy

We thoroughly review your current AI SEO position by conducting an in-depth SEO audit. This, combined with the discovery step, enables us to identify the perfect, tailored approach to drive maximum revenue growth for your business.

03
Optimisation

Our partnership is an ongoing one. We've built the roadmap but now we need to implement and refine it. This is where the magic happens and we aim to see improvements in your visibility across AI platforms.

04
Reporting

Of course, we'll be supporting you all along the way. From regular catch ups to ad hoc strategy discussions and emails, we ensure you know what we're doing and how it contributes to your bottom line.

Contact us

Let's do this

Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.

Location Auckland, New Zealand
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You must be curious

Frequently asked questions

Wondering what on earth AEO and AI SEO are, or whether you really need both? We've outlined some of the most commonly asked questions and answers related to AI SEO below.

The act of optimising a website to improve its visibility across AI search platforms such as ChatGPT, Google's AI Mode / Gemini, Claude and Perplexity. Traditional SEO overlaps significantly with AI SEO (which is why we typically help with both), but it differs in some very key ways.
AEO is an emerging technique that aims to get your website to be mentioned, or cited, when users ask AI platforms a question. It is typically used interchangeably with AI SEO and other jargon.
Yes. Google still accounts for most of the search traffic in New Zealand and ranking high on Google is a critical part of getting your business found when potential customers are ready to buy. AI is growing rapidly and is undoubtedly the future of search. Today, you need to do both — luckily, AI SEO always falls under SEO for us.
We optimise your website for ChatGPT (Microsoft), Google AI Mode and Perplexity. The same techniques we use will also influence all other AI platforms, including Claude, Copilot, DeepSeek and more.
AI search represents the future of how people find information. Platform adoption is growing rapidly and everyone is using it. Brands who act fast and establish visibility in AI search today will have a significant competitive advantage as AI continues to erode traditional search engine market share.
Absolutely — technically, most of our clients come on board for "just SEO". For us, AI SEO falls under the umbrella of SEO and is part of our typical monthly retainer. However, be wary if your agency tells you it's good enough to just keep focussing on standard SEO techniques and fundamentals. SEO has changed, and the way we do it has pivoted significantly.
Traditional SEO targets ranking in a list of links. AEO targets getting your brand mentioned and cited within detailed AI-generated answers. AI platforms pull from multiple sources to construct their answers, so being cited requires different content strategies — focusing on authority, clarity, and direct answers to questions.
Currently there are no market tools that accurately measure AI visibility at scale. The most reliable method is running searches (prompt testing) on your platforms of choice — ChatGPT, Google AI Mode, Perplexity — and checking whether your brand is being cited. We do this as part of our AI SEO audits.
The priority at the start is technical SEO. If the AI bots (such as GPTBot, Googlebot and PerplexityBot) can't crawl, or read, your website then they won't be able to cite you. Making your code accessible to them and ensuring your content is easy to interpret is the fastest way to start.
Thoughts & ideas

Our digital marketing blog

We regularly update our blog with the latest news and strategies in the world of AI and AI SEO.