#1 AI SEO Agency in Auckland*
Our AI SEO techniques optimise your business for answers - not rankings. Don't be just another website in a list. We aim to get you featured in platforms such as ChatGPT, Google's AI Mode & Perplexity, building trust and putting your brand in front of customers when they're ready to buy.
*According to our mums and our clients.
AI Search Engine Optimisation (& GEO / AEO)
The idea behind AI SEO is to put your brand in front of your customers when they're asking ChatGPT, Perplexity or Google's AI Mode a question.
Whether someone's asking for the best dentist, which skincare product treats rosacea or they're wanting the safest trampoline in NZ, if your brand is relevant, you want to be there. These are the moments that matter most for brands today.
AEO, or Answer Engine Optimisation, is how we achieve this. We optimise your website to achieve the highest chance of showing for specific questions that your customers might ask one of these platforms.
Keyword research and typical SEO tasks are naturally an important aspect of this. But AI SEO goes further. We ensure your website and your content is formatted in a way that is easy for AI to interpret, cite and trust.
Our AI SEO services
SEO is what we do. Whether it's content, technical SEO, digital PR, link building or local SEO. AI SEO is a natural progression on this as search has evolved. And for everyone it's new - everyone is working out how to do it.
Keyword research remains vital, but both the keywords and the content structure need to change. We help to optimise your content to answer questions that your customers are asking AI tools.
Getting your brand mentioned by other websites across the internet builds trust. This no longer requires a do-follow backlink. Google wants to cite websites that are trusted, so we get your brand talked about.
We ensure that all of the most popular AI answer engines can read the content on your website and digest it. Enabling AI crawlers, using structured data and managing site speed are even more important now than they were in the past.
Local SEO techniques can help to surface your brand when people ask AI search tools questions related to a geographic location. This is relevant when businesses service a localised area.
SEO.
Optimising your brand to be the answer when people ask AI for help.
1/3 of all adults have adopted AI tools.
AI search adoption is doubling year-on-year and has caused Google's market share to decline below 90% for the first time in years as AI search accounts for almost 6% of all US search traffic. On top of that, studies have shown that a third of all adults in the UK, US, Australia & NZ have adopted AI tools.
Talk to an AI SEO expert →Why choose TooGood as your AI SEO agency?
In three words? We’re TooGood. But if you need a bit more convincing:
It doesn't matter if you show up for things no one really asks. We focus on the things that make you money, even if it's not the easiest path.
Transparency and honesty are our founding kaupapa. There are enough shady agencies in New Zealand.
We don't really know what we'd want a fixed term contract for. It's not like our clients want to leave us anyway.
We are always on the same page. How? Easy, we catch up regularly and always communicate.
Good.
A digital marketing agency that makes you money - and proves it.
We've mastered your ad tech
Software, platforms and technology are endless in the world of digital marketing. We're committed to understanding and utilising all the platforms that can legitimately help improve SEO and digital marketing for our clients.
We have a broad working knowledge that spans across a diverse range of tech platforms and tools, including dashboards, Google Ads, analytics & CMSs.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How our AI SEO management works
The first step is for us to get to know your business. We chat, we listen and we understand what makes your business hum. Together, we define the goals and outcomes that matter.
We thoroughly review your current AI SEO position by conducting an in-depth SEO audit. This, combined with the discovery step, enables us to identify the perfect, tailored approach to drive maximum revenue growth for your business.
Our partnership is an ongoing one. We've built the roadmap but now we need to implement and refine it. This is where the magic happens and we aim to see improvements in your visibility across AI platforms.
Of course, we'll be supporting you all along the way. From regular catch ups to ad hoc strategy discussions and emails, we ensure you know what we're doing and how it contributes to your bottom line.
Rebuilt to #1 for 'car insurance' in Australia's most contested vertical
For one of Australia's largest insurance comparison platforms, TooGood built an AI search optimisation (GEO / AEO) programme from first principles in 2024–2025: question-first headings, answer-first structure and high fact density. Its visibility in AI search rose from 25% to 100% of target queries and its citations in AI answers doubled, while organic sessions grew 248% (93k → 324k) and its ranking for 'car insurance' — one of Australia's most contested search terms — recovered from page 3 to #1. The same AI SEO framework now scales across their entire content library.
Read the full case study →AI SEO for your industry
Getting cited in ChatGPT, Google AI Mode and Perplexity matters everywhere. We optimise for the questions your customers ask.
Get your products and brand surfaced when shoppers ask AI for recommendations.
Learn more → Business typeBe the answer when prospects ask AI to compare providers in your space.
Learn more → IndustryShow up when patients ask AI about symptoms, treatments and local providers.
Learn more → IndustryGet cited when patients ask AI about treatments and trusted local dentists.
Learn more → IndustryGet cited when people ask AI for product picks, treatments and trusted clinics.
Learn more → IndustryBe the recommended local tradie when someone asks AI who to call.
Learn more → IndustryBe the recommended builder when someone asks AI who to trust with a project.
Learn more → IndustryShow up when people ask AI which agent to choose in their area.
Learn more → IndustryGet surfaced when travellers ask AI where to stay, eat or book.
Learn more → IndustryGet mentioned when people ask AI about brokers, advisers and financial products.
Learn more →AI is reshaping discovery in every industry, and we tailor the approach to yours.
See all industries →Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Frequently asked questions
Wondering what AI SEO, AEO and GEO actually mean, or whether you need them all? We've outlined some of the most commonly asked questions and answers related to AI SEO below.
Our digital marketing blog
We regularly update our blog with the latest news and strategies in the world of AI and AI SEO.
