AI SEO & GEO Agency Auckland

#1 AI SEO & GEO Agency in Auckland*

Our AI SEO and GEO (Generative Engine Optimisation) techniques optimise your business for answers - not rankings. Don't be just another website in a list. We aim to get you recommended in platforms such as ChatGPT, Google's AI Mode & Gemini, Claude and Perplexity, building trust and putting your brand in front of customers when they're ready to buy.

*According to our mums and our clients.

Let's talk →Our AI SEO & GEO services
AI SEO, GEO & AEO Specialists
ChatGPT, Gemini, Claude & Perplexity
Technical SEO & Content
NZ-Wide SEO Services
Be the answer

AI SEO & Generative Engine Optimisation (GEO)

The idea behind AI SEO and GEO, sometimes called AI search engine optimisation, is to put your brand in front of your customers when they're asking ChatGPT, Gemini, Claude or Perplexity a question.

Whether someone's asking for the best dentist, which skincare product treats rosacea or they're wanting the safest trampoline in NZ, if your brand is relevant, you want to be there. These are the moments that matter most for brands today.

GEO, or Generative Engine Optimisation, is how we achieve this. We optimise your website so generative AI platforms are more likely to recommend and cite your brand for the specific questions your customers ask. You may also hear it called AEO (Answer Engine Optimisation). The goal is the same.

Keyword research and typical SEO tasks are naturally an important aspect of this. But GEO goes further. We ensure your website and your content is formatted in a way that is easy for AI to interpret, cite and trust. We work with clients across New Zealand.

Where we optimise

The AI assistants we optimise for

Each AI assistant finds its answers in a slightly different way. GEO means knowing where each one looks, then making sure your New Zealand business is there when it does.

ChatGPT

Its own crawler plus Bing's index

ChatGPT searches the live web when it needs current information, and Bing's index is part of what it draws on. We make sure OpenAI's crawlers can reach your site, get you properly indexed in Bing and write content that is easy for ChatGPT to quote and cite.

Google Gemini

Google's index and Business Profile

Gemini, AI Mode and AI Overviews all build on Google's own search index. Strong core SEO, structured data and a well-kept Google Business Profile are what get you pulled into their answers, especially for local searches.

Claude

Web search via Anthropic's crawlers

Claude searches the web when people ask about products, services and who to hire. We make sure Anthropic's crawlers, ClaudeBot and Claude-SearchBot, can read your site, and structure pages answer-first so Claude can recommend you accurately.

Perplexity

Its own index, citations on every answer

Perplexity cites its sources in every answer, which makes it one of the clearest routes from an AI answer to your website. We allow PerplexityBot, keep your content fresh and publish original data worth citing.

Microsoft Copilot draws on Bing too, so the work we do for ChatGPT carries over. The same foundations lift your visibility in DeepSeek and other AI assistants as well.

What we do

Our AI SEO & GEO services

SEO is what we do. Whether it's content, technical SEO, digital PR, link building or local SEO. AI SEO and GEO are a natural progression on this as search has evolved. The field is still new, so we've tested what works on real client sites. What's working: question-led headings, answer-first pages, high fact density and mentions on the sites AI trusts. Want the paid side covered too? Our ChatGPT Ads service gets you into ChatGPT's sponsored placements.

AI SEO and GEO services
01
Content Optimisation

Keyword research remains vital, but both the keywords and the content structure need to change. We optimise your content to answer the questions your customers are asking AI tools, which is the heart of GEO.

02
Link Building & Citations

Getting your brand mentioned by other websites across the internet builds trust. This no longer requires a do-follow backlink. Google wants to cite websites that are trusted, so we get your brand talked about.

03
Technical SEO

We ensure that all of the most popular AI answer engines can read the content on your website and digest it. Enabling AI crawlers, using structured data and managing site speed are even more important now than they were in the past.

04
Local SEO

Local SEO techniques can help to surface your brand when people ask AI search tools questions related to a geographic location. This is relevant when businesses service a localised area.

AI
SEO.

Optimising your brand to be the answer when people ask AI for help.

1/3
Right time, right place

1/3 of all adults have adopted AI tools.

AI search adoption is doubling year-on-year and has caused Google's market share to decline below 90% for the first time in years as AI search accounts for almost 6% of all US search traffic. On top of that, studies have shown that a third of all adults in the UK, US, Australia & NZ have adopted AI tools.

Talk to an AI SEO & GEO expert →
We're TooGood

Why choose TooGood as your AI SEO & GEO agency?

In three words? We’re TooGood. But if you need a bit more convincing:

01
We measure AI visibility in leads, not screenshots.

Getting mentioned by ChatGPT is only worth something if it brings in customers. We track AI referral traffic in GA4 alongside your enquiries and sales, so you can see what GEO is actually earning you.

02
We have AI search results to show for it.

For one of Australia's largest insurance comparison platforms, our GEO programme took AI visibility from 25% to 100% of target queries and doubled its citations in AI answers. Proof, not predictions.

03
We're honest about what AI search can and can't do.

No one can guarantee a mention in ChatGPT, and anyone who promises one is guessing. We tell you where you stand, what's realistic and what will actually move the needle. Transparency and honesty are our founding kaupapa.

04
Senior people. No fixed term contracts. Ever.

You work directly with the senior team doing the work, not an account manager passing messages along. And we don't lock you in. It's not like our clients want to leave us anyway.

TooGood AI SEO and GEO agency Auckland
Too
Good.

A digital marketing agency that makes you money - and proves it.

Google Partner
GA4
GTM
Shopify
Our toolkit

The tools and platforms we work with

GEO is only as good as the data behind it. We use Google Search Console and Bing Webmaster Tools to check how your site is crawled and indexed, because those are the indexes Google's AI features and ChatGPT draw on.

Semrush keeps tabs on your rankings and competitors, a well-kept Google Business Profile feeds local answers, and GA4 with Tag Manager shows how much traffic and how many leads AI search is sending you.

Search ConsoleSearch Console
Bing Webmaster ToolsBing Webmaster Tools
GA4GA4
Tag ManagerTag Manager
SemrushSemrush
Business ProfileBusiness Profile
ChatGPTChatGPT
GeminiGemini
The process

How our AI SEO & GEO management works

01
AI visibility audit

We ask ChatGPT, Gemini, Claude and Perplexity the questions your customers actually ask, and record where you're mentioned, where competitors are and which sources get cited. We also check that AI crawlers can read your site.

02
GEO strategy

We map the prompts that matter to your revenue, the gaps AI is filling with competitors and the third-party sites you need to be mentioned on. Then we prioritise by what will make you money first.

03
Optimisation

We restructure key pages answer-first, add structured data, fix technical blockers and build mentions on the sites AI assistants trust. Your traditional SEO improves at the same time, because the foundations are shared.

04
Tracking & reporting

Each month we re-run the same prompts to track mentions and citations, measure AI referral traffic and leads, and walk you through what changed. You always know what we're doing and what it's earning.

Industries

AI SEO & GEO for your industry

Getting cited in ChatGPT, Google AI Mode and Perplexity matters everywhere. We optimise for the questions your customers ask.

Business type

Ecommerce

Get your products and brand surfaced when shoppers ask AI for recommendations.

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Lead Generation

Be the answer when prospects ask AI to compare providers in your space.

Learn more →Industry

Healthcare

Show up when patients ask AI about symptoms, treatments and local providers.

Learn more →Industry

Dentists

Get cited when patients ask AI about treatments and trusted local dentists.

Learn more →Industry

Beauty & Wellness

Get cited when people ask AI for product picks, treatments and trusted clinics.

Learn more →Industry

Trades & Home Services

Be the recommended local tradie when someone asks AI who to call.

Learn more →Industry

Construction

Be the recommended builder when someone asks AI who to trust with a project.

Learn more →Industry

Real Estate

Show up when people ask AI which agent to choose in their area.

Learn more →Industry

Tourism & Hospitality

Get surfaced when travellers ask AI where to stay, eat or book.

Learn more →Industry

Financial Services

Get mentioned when people ask AI about brokers, advisers and financial products.

Learn more →

Don't see your sector?

AI is reshaping discovery in every industry, and we tailor the approach to yours.

See all industries →
Contact us

Let's do this

Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.

Email [email protected]
Location Auckland, New Zealand
Name
Business
Email Address
Budget: what are you expecting to invest monthly?

Just an FYI, most of our ongoing work starts at $2,000 a month! We can take on smaller one-off projects though, so let us know what you have in mind below and we'll be straight with you about fit.

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Frequently asked questions

Wondering what AI SEO, GEO and AEO actually mean, or whether you need them all? We've outlined some of the most commonly asked questions and answers related to AI SEO and GEO below.

TooGood is the best AI SEO and GEO agency in Auckland because our mums said so, and our clients agree in their reviews. More usefully, we're a senior-led team that has been optimising for AI search since ChatGPT first started citing sources. We don't use account managers or lock-in contracts, and if we can't get you visible in AI search, we'll tell you.
AI SEO is the practice of optimising your website and brand so AI search platforms such as ChatGPT, Google Gemini and AI Mode, Claude and Perplexity mention and recommend you in their answers. It overlaps heavily with traditional SEO, which is why we deliver the two together, but it differs in some key ways: content is structured to be quoted, facts are made easy to verify, and mentions on other trusted websites matter more than ever.
Generative Engine Optimisation (GEO) is the practice of optimising your brand and website so generative AI platforms such as ChatGPT, Google Gemini, Claude and Perplexity recommend and cite you in their answers. GEO and AI SEO describe the same discipline, and we deliver them together. Whatever the label, the goal is making your brand the answer AI gives when your customers ask a relevant question.
Answer Engine Optimisation (AEO) is a closely related term for getting your website mentioned, or cited, when people ask AI platforms a question. It is used interchangeably with GEO and AI SEO, and the work involved is the same.
To get your business to show up in ChatGPT, it needs to be easy for ChatGPT to find, understand and trust. In practice that means letting OpenAI's crawlers access your website, being properly indexed in Bing, answering your customers' questions clearly on your own pages, and being mentioned on other websites ChatGPT already trusts, such as review sites, directories and industry publications.
ChatGPT usually doesn't recommend a business for one of three reasons: it can't access the website, it can't find clear answers there, or it hasn't seen the business mentioned by sources it trusts. Blocked crawlers, content that relies on JavaScript to load and thin service pages are common technical causes. More often, competitors simply have more reviews, listings and press mentions, so ChatGPT has more evidence to recommend them. An AI visibility audit shows which of these is holding you back.
GEO differs from traditional SEO in what it aims for: traditional SEO targets a high ranking in a list of links, while GEO targets being mentioned and cited inside AI-generated answers. AI platforms pull from multiple sources to build each answer, so being cited depends on authority, clarity and direct answers to specific questions. The technical foundations are largely shared.
Most New Zealand businesses need both SEO and GEO today. Google still accounts for most search traffic in New Zealand, so ranking on Google remains critical, while AI search is growing fast and is where many customers now start. You don't have to choose: most of our clients come on board for SEO, and AI SEO and GEO are part of that work as standard. Be wary of any agency that says standard SEO fundamentals are enough on their own.
GEO covers ChatGPT, Google Gemini and AI Mode, Claude and Perplexity, the AI assistants your customers across New Zealand are turning to. Each finds its answers differently, so the work is tailored to how each one sources information. The same foundations carry over to Microsoft Copilot, DeepSeek and other AI assistants.
AI SEO usually takes a few months to show meaningful results, although some changes work faster. Fixing crawler access and restructuring key pages can show up within weeks in assistants that search the web live, such as ChatGPT and Perplexity. Building the mentions and authority that make AI recommend you over competitors takes longer, which is why we track progress monthly against the same set of prompts.
AI SEO at TooGood is included in our SEO retainers, so you don't pay for it separately. Most of our ongoing work starts at $2,000 a month, and the exact scope depends on your competition, your website and how much content is needed. We'll give you a clear quote after an initial chat.
You can do AI SEO yourself, and some of the fundamentals are straightforward. Start by checking your robots.txt isn't blocking AI crawlers, making sure your key pages answer customer questions directly, and keeping your Google Business Profile and directory listings accurate. Where most businesses need help is scale and measurement: testing prompts across several AI assistants, earning mentions on trusted sites and connecting AI visibility to leads. We publish much of our approach on our blog if you want to try it first.
You can check whether your content is visible on AI by asking the assistants your customers use the questions they would ask, and seeing whether your brand is mentioned or cited. This is called prompt testing, and it's still the most reliable method, although AI visibility tracking tools are improving quickly. We run prompt testing across ChatGPT, Gemini, Claude and Perplexity as part of our AI SEO and GEO audits.
The fastest way to get started with AEO is to fix your technical SEO so AI crawlers can read your website. If bots such as GPTBot, ClaudeBot, PerplexityBot and Googlebot can't crawl your pages, AI platforms can't cite them. Once access is sorted, rewriting your most important pages to answer questions directly is the next quickest win.
AI search matters now because adoption is growing quickly, including here in New Zealand, and the brands AI recommends today are building a lead that gets harder to close. AI answers draw on the content and mentions that already exist, so businesses that establish visibility early have a real advantage as AI continues to take share from traditional search.
Thoughts & ideas

Our digital marketing blog

We regularly update our blog with the latest news and strategies in the world of AI SEO and GEO.

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[email protected] · Auckland, New Zealand