Trades marketing that
fills your team's diary
TooGood is a New Zealand digital marketing agency for plumbers, electricians, kitchen and bathroom companies, cleaners, self storage operators and home service brands. Google Ads, Local SEO and tracking that proves every lead.
Home services is one of our specialities
Marketing a trades business is all about leads. Quality leads, at a profitable cost per lead, in the locations you actually service. Everything else is noise.
We\'ve worked with plumbers, electricians, kitchen and bathroom companies, cleaning brands and self storage operators. We\'ve helped single-van trades scale to multi-team operations, and we\'ve helped established home service brands tighten cost per lead while expanding into new regions.
Our approach is built on Google Ads and Local SEO. They\'re the channels where the buying intent is highest and the cost per booked job is lowest. We layer Paid Social on top for trades that need top-of-funnel reach, and we track every lead back to the campaign that drove it.
"If we can\'t fill your team\'s diary profitably, we\'ll tell you. Honestly, that almost never happens."
Everything you need to fill the diary
We combine Search, Local SEO, Paid Social and tracking so your team has a steady, predictable flow of new jobs at a cost per lead that works for your margins.
78% of urgent home service searches lead to a phone call within an hour.
When a pipe bursts or a switchboard trips, people aren\'t comparison shopping. They\'re calling the first credible result they see on Google. If you aren\'t at the top of those searches with a working phone number, the job is going to someone else.
Start with a Free Audit →How does your trades marketing stack up?
Average Google Ads benchmarks for NZ trades and home service businesses. Pick your category to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
View all home services benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Lead | Monthly Ad Spend | Est. Leads / mo |
|---|---|---|---|---|---|---|
| All Home Services | 4.2% | NZ$2.95 | 8.0% | NZ$42 | NZ$1.5k–6k/mo | 35–140 leads/mo |
| Plumbing | 5.2% | NZ$3.20 | 11.0% | NZ$32 | NZ$1.5k–5k/mo | 45–160 leads/mo |
| Electrical | 5.0% | NZ$3.10 | 10.0% | NZ$34 | NZ$1.5k–5k/mo | 45–150 leads/mo |
| Heating & HVAC | 4.2% | NZ$4.20 | 7.0% | NZ$65 | NZ$2k–7k/mo | 30–105 leads/mo |
| Kitchens & Bathrooms | 3.8% | NZ$4.80 | 6.0% | NZ$85 | NZ$2.5k–10k/mo | 30–115 leads/mo |
| Cleaning Services | 4.8% | NZ$2.20 | 10.0% | NZ$24 | NZ$800–3k/mo | 30–120 leads/mo |
| Self Storage | 3.6% | NZ$2.40 | 9.0% | NZ$30 | NZ$1k–4k/mo | 30–130 leads/mo |
| Landscaping | 4.4% | NZ$2.60 | 8.0% | NZ$36 | NZ$1k–4k/mo | 30–110 leads/mo |
| Pest Control | 5.2% | NZ$2.80 | 11.0% | NZ$28 | NZ$1k–4k/mo | 35–140 leads/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by business, location, category and competition.
How we grow home service businesses
We audit your current accounts, your Google Business Profile and your tracking. We define what a profitable job actually costs to win before we spend a dollar.
We optimise your Google Business Profile, fix on-page SEO, set up call tracking and make sure the basics are watertight before scaling spend.
We launch Search, supporting Paid Social where it makes sense, and Performance Max for larger home service brands. Geo-tight, intent-led, fully tracked.
We test, scale what works and report on what actually matters: leads, calls, jobs booked and cost per booked job. Every dollar accounted for.
Why choose TooGood as your trades marketing agency?
Because we're pretty good. Actually, we're TooGood. But if you need a bit more convincing:
Everything we do is designed to fill your diary. Leads, calls, jobs booked and cost per job are front and centre. Vanity metrics are not.
Our founding kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to what we think will actually work for your business.
We don't do fixed-term contracts. When you work with us, you can leave any time. We're confident enough in our work to know you probably won't want to.
Regular catch-ups, live dashboards and frequent, open communication ensure you always know what we're doing, why we're doing it and what you're paying us for.
Good.
A trades marketing agency built on jobs booked, not impressions.
We've mastered your ad tech
We're experts in the platforms and tools that make trades marketing work. Google Ads, Google Business Profile, call tracking, GA4, GTM and integration with the job management software your team is already using.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's fill your diary
Tell us about your business and what you\'re trying to achieve. We\'ll come back with a clear, honest view on how to grow your leads and what it will take to get there.
Frequently asked questions
Wondering how to fill your diary, what it costs to work with a digital marketing agency in Auckland, or which channels are best for a trades business?
We get asked these all the time, so we\'ve written down our honest answers below. If yours isn\'t covered, give us a call.
Beyond Search, Local SEO and Google Business Profile are critical for "near me" visibility. Most service businesses we work with get a substantial chunk of leads from these channels once the foundations are set.
For larger trade businesses (multi-region operations, big home service brands like cleaning or storage), Paid Social adds top-of-funnel reach and supports your Search campaigns. The exact mix depends on the size of your business and how far you can travel for a job.
This is where most agencies fall short. Counting clicks or impressions doesn't tell you anything about jobs booked. Counting cost per booked job (or cost per quoted job, then conversion to job) is what matters.
Multi-van operations, kitchen and bathroom companies, HVAC installers and home service brands typically spend $3,000 to $15,000+ per month. The right budget is whatever fills your team's diary at a cost per job that's profitable.
SEO and Google Business Profile work takes longer. Most service businesses start seeing meaningful organic traffic improvements after 3 to 6 months of consistent work.
We've worked with this kind of business. It's solvable, but it needs proper structure up front. Sloppy account architecture kills profitability fast in multi-location service businesses.
The work is the same. The location just changes what we target.
Our digital marketing blog
The latest trades marketing, Google Ads and Local SEO insights from the TooGood team.
