Hello. We're TooGood.

Free, senior-led Google Ads audits

A 100% free audit of your Google Ads account, written and signed off by one of our senior in-house specialists. No juniors, no outsourcing, no template reports.

We pair our specialists with a custom-built AI analyst that works through every line of your account, so your senior expert spends their time on what actually matters: judgement, strategy and a plain-English report you can act on.

  • An independent review of your existing Google Ads setup
  • Concrete ideas to increase leads, sales and profitability
  • Clear identification of major red flags and wasted ad spend
  • A prioritised list of fixes and tests you can implement next

The audit won't fix everything for you, that's not the promise. What you get is clarity: exactly what to change, why it matters, and what to tackle first if you want Google Ads to genuinely grow your business.

Name
Business
Email Address
Google Ads CID (optional) ?You can find your Customer ID (CID) in the top‑right corner of Google Ads as a 10‑digit number (e.g. 123‑456‑7890). Add it here so we can request read‑only access - and keep an eye out for an email from us asking for that access.
100% Free - No Catch
Senior Specialists Only
Google Partner Agency
AI + Human Review
Plain-English Findings
Our specialty

Maximise your revenue with a free Google Ads audit

Every audit is owned by a senior in-house specialist who knows the NZ market, your category and how to actually move performance. We look for the things that will make you more money and highlight anything that looks like a major red flag.

To go deeper than a human can on their own, we use a custom AI analyst that works through every campaign, keyword, search term and ad in your account. The senior specialist owns the recommendations, the AI makes sure nothing is missed.

We call out areas of wasted ad spend or agency neglect so you know exactly where things are falling short. This isn't a generic dashboard or a template report, it's a practical set of insights designed to actually move the needle for your business.

The report itself won't fix the problems, that's your call. For example, if your ads are poorly written, contain typos or don't follow best practice, we'll flag that clearly, but we won't rewrite every ad as part of the free audit.

Our approach

AI depth, human judgement

Most free audits are either a template PDF spat out by a tool or a junior speed-running a checklist. Ours are different. A senior specialist owns your audit, and we use a custom AI analyst to give them a level of depth no human could match working alone.

01

Senior specialist owns it

A senior in-house Google Ads expert leads your audit end to end. They set the priorities, write the recommendations and put their name on the report. They're the one you'll talk to about it.

02

AI analyst goes deep

Our AI analyst connects directly to your account and works through every campaign, keyword, search term, ad, audience signal and conversion path. Nothing gets sampled or skipped.

03

Plain-English report

You get a written report with ranked findings, real examples from your data and a prioritised action list. Quick wins, bigger fixes and the why behind each one.

Why it's better than the alternatives
  • Wider coverage than a human alone. Every campaign, every keyword, every search term gets looked at, not a sampled slice.
  • More useful than an AI report. The recommendations come from a real expert with NZ category context, not a generic model.
  • Senior eyes, not juniors. Every report is read, edited and signed off by a senior specialist before it lands in your inbox.
Inside the audit

What we actually review

Every audit is tailored to your account, but there are a few areas we always look at closely.

01
Account & campaign structure

Are your campaigns organised around real business objectives? We evaluate naming, structure, budgets and settings to see whether Google Ads is set up to win - or just "on".

02
Keywords, queries & audiences

We look at how you're targeting people: match types, negative lists, search terms, audience layering and signals. This is where a lot of wasted spend hides.

03
Bidding, budgets & performance goals

We review your bid strategies, ROAS / CPA targets and budget allocation to ensure they align with the outcomes you actually care about - not just clicks and impressions.

04
Creative, extensions & landing pages

We assess ad quality, messaging, extensions and landing page experience so you understand whether your creative is helping or holding things back.

05
Tracking, measurement & reporting

We confirm what’s actually being tracked, how conversions are configured and whether the data you’re seeing can be trusted for decision‑making.

Free
audit.

A straight‑up view of what’s working, what isn’t, and what to do next.

Industries

Free audits for any Google Ads account

Whatever you sell, wasted spend looks similar. Your free audit is tailored to how your sector should actually perform.

Request your free audit

Let's review your Google Ads account

Tell us about your business and what you're trying to achieve. We'll come back to you within one business day to get the audit underway.

What happens next
01We review your enquiry and get back to you within one business day.
02We request read-only access to your Google Ads account so our AI analyst can dig in.
03A senior specialist reviews the findings, prioritises what matters and writes the report.
04You get a plain-English audit with a ranked list of fixes, quick wins and opportunities.
Name
Business
Email Address
Monthly Google Ads budget (approx)
Anything else you'd like to share (optional)
You must be curious

Frequently asked questions

Yes. There's no cost and no obligation to work with us afterwards. We genuinely believe that if we do a great job with the audit, you'll either get more value from your current setup or you'll come back to us when you're ready for a change.
The audit itself is purely diagnostic. We identify issues, opportunities and next steps — we don't make changes inside your account as part of the free audit. If you'd like help implementing, we can talk about ongoing Google Ads management.
Every audit is completed by one of our senior, in‑house performance specialists. We don't outsource or hand this work off to juniors — you're getting experienced eyes on your account.
Most audits are completed within 5–7 working days once we have access to your account and a clear understanding of your goals.
Resources

Our digital marketing blog

Articles on Google Ads, ecommerce, analytics and more to help you make better decisions.

Let's talk

[email protected] · Auckland, New Zealand