LinkedIn ads that fill your pipeline
LinkedIn ads let you target New Zealand decision-makers by job title, company and industry with precision no other platform offers. They're also the most expensive clicks in social. That combination rewards discipline: the right offer, tight targeting and honest cost-per-lead maths. Get those right and LinkedIn fills a B2B pipeline like nothing else.
A LinkedIn ads agency that answers for pipeline
LinkedIn is the only place you can put your offer directly in front of the exact people who sign the cheque, by job title, company and industry. We run it for New Zealand B2B businesses that care about one number: qualified pipeline. Not clicks, not cheap leads, pipeline that closes.
You work directly with senior specialists who run the numbers before spending a dollar. LinkedIn clicks cost five to ten times what the same person costs elsewhere, so discipline is everything: the right offer, tight targeting and honest cost-per-lead maths. We build campaigns that only the people who can actually buy ever see, then judge them on the leads your sales team is glad to get.
Because we also run Google Ads and the rest of your marketing, we see what happens after the click and plan the channels as one. And we'll always give you the straight answer: if your deal size doesn't justify LinkedIn's premium, we'll say so up front and point the budget somewhere it works harder. You never pay us to find that out the hard way.
That is the whole pitch. Get the offer and the targeting right, hold every dollar to pipeline, and LinkedIn fills a B2B funnel like nothing else can. That is exactly the job we do.
Our LinkedIn advertising services
We are experts in B2B marketing, and we have mastered what works on LinkedIn and what quietly burns budget. LinkedIn sits inside our wider social media advertising work, usually running alongside Google Ads in a B2B account so search and social pull together. Here's what the LinkedIn side involves.
Why choose TooGood for LinkedIn ads?
In three words? We're TooGood. But if you need a bit more convincing:
We judge campaigns on qualified pipeline reaching your CRM, not on how cheaply we can harvest contact details from people who'll never buy. Real pipeline, attributed, over vanity leads.
The first thing we do is the deal-size maths, and if LinkedIn's costs don't stack up we tell you and point the budget elsewhere. That honesty costs us retainers and wins us clients, and it's how we treat the world too.
B2B sales cycles take time, and we set that expectation honestly. But you stay because the pipeline justifies it, never because paperwork traps you.
You talk directly to the senior specialist running your budget, with regular catch-ups, live reporting and open communication. At LinkedIn CPCs, you're never left wondering where the money went.
Good.
B2B advertising judged on pipeline, not lead-form volume.
Wired into your B2B stack
LinkedIn campaigns only make sense connected to the rest of your revenue machinery: the Insight Tag and conversion tracking on your site, GA4 for behaviour after the click, and your CRM for the truth about which leads became pipeline.
We set up that full loop, including audience syncs from your customer lists, so the campaigns learn from real outcomes rather than form-fills.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How our LinkedIn ads management works
We start with your deal size, sales cycle and close rates, and run the maths on what a qualified lead can cost you. If LinkedIn passes that test, we proceed. If not, we say so.
Audiences, tracking and the opening campaigns: offer-led creative aimed at tightly-defined decision-makers, with the Insight Tag and CRM loop wired in before spend starts.
We test offers, audiences and formats against qualified-lead cost, cut what the CRM data says is noise, and concentrate budget where pipeline actually comes from.
You'll see spend against qualified leads and pipeline value, not just clicks and form-fills. B2B attribution is honest work, and we do it honestly.
Industries we work with
These are the industries we work with across TooGood. LinkedIn earns its keep in the B2B ones, where deal sizes are serious and buyers are identifiable by role. For the rest, we usually reach your customers through Google, Meta and SEO instead.
Online stores are rarely a LinkedIn job. We grow them through Google Shopping, Meta and ecommerce SEO.
Learn more → Business typeThe core LinkedIn use case: B2B pipelines built on precise decision-maker targeting.
Learn more → IndustryB2B healthcare and medical suppliers reaching clinics and buyers; consumer health we run elsewhere.
Learn more → IndustryPractices reach patients via Google and local SEO; dental suppliers can use LinkedIn for B2B.
Learn more → IndustryUsually a Meta and search play, but B2B suppliers to salons and clinics can work on LinkedIn.
Learn more → IndustryMostly a Google and Meta job, though commercial and trade suppliers can suit LinkedIn.
Learn more → IndustryCommercial project and supplier campaigns aimed at the people who award them.
Learn more → IndustryCommercial property campaigns reaching investors and business tenants.
Learn more → IndustryA consumer channel job for us, though B2B travel, venue and events suppliers can suit LinkedIn.
Learn more → IndustryCampaigns reaching business owners and CFOs with compliance-safe messaging.
Learn more →If your buyers are consumers, it usually isn't the platform, and we'll tell you. Google, Meta or SEO will work harder for your budget.
See all industries →Let's do the maths together
Tell us what you sell, what a customer is worth and who signs off on buying it. We'll tell you straight whether LinkedIn ads stack up for your business.
Frequently asked questions
The questions NZ businesses ask about LinkedIn advertising, answered with the numbers included.
Our digital marketing blog
We share what we learn about paid social and digital marketing on our blog, including the tactics most agencies keep to themselves.
