NZ Google Shopping agency
that knows ecommerce
We're an Auckland-based Google Ads agency that delivers market-leading Google Shopping campaigns NZ-wide. Our tested approaches to Google Shopping scale revenue at a ROAS that makes your business profitable.
Google Shopping
We've been working with Google Shopping since before it even existed in New Zealand. Since then we've had the opportunity to work on New Zealand's biggest shopping feeds for some of the largest retailers in the country. These years of experience have enabled us to learn, and using these learnings, we achieve scalable results for clients who are wanting to achieve more than they are currently.
Ecommerce really is our speciality here at TooGood and Google Shopping is the real 'not-so-secret' key to unlocking success in ecommerce. 9 times out of 10 it's the starting point and the key driver of online revenue for our clients which is why we pride ourselves on our ability to get the most out of it.
So, how do we do this? We start with a typical framework for ecommerce businesses. This is usually Google's Performance Max campaign paired with amazing creative assets and a very robust and high-quality shopping feed.
From here, we test and iterate. Depending on the performance and the targets set by you, we try out new strategies that either aim to scale the success we've already achieved, or enable us to hone in on a more niche audience to improve the ROAS you're getting to a level you consider profitable. No matter what, we work for you to hit your measurable performance goals and we do whatever it takes to get there.
Google Shopping services
You should know by now that Google Ads is our real passion. Our expertise in Google Shopping stems from years of testing and learning with a broad range of NZ businesses. We know the strategies that work and we apply them daily to our accounts.
There's a lot to do to get the most out of this channel and we take over it all for you so you can focus on other parts of your business.
Performance Max (or PMax) is Google's latest iteration of Google Shopping. These are AI-driven Google Ads campaigns that mix-and-match various assets and serve your ads across Google Shopping, Google Search, Google Display Network and YouTube. Our approach is proven to perform well and consistently grow and scale over time.
PMax has become the standard approach for Google Shopping thanks to the results it generates. In some (rare) cases it just can't achieve the ROAS required for ecommerce stores to remain profitable. We've tested a granular strategy that combines PMax, standard & feed-only PMax campaigns that captures less scale but higher ROAS than pure PMax.
Your feed is the heart of your digital marketing strategy. We know Google Merchant Center inside and out and we have experience with most feed plugins, CMSs (including Shopify) and tools. We'll help you set up your feeds and ensure all the data and attributes are optimised in a way that makes Google (and other platforms) love your products.
We've worked out the winning strategies for businesses where Google Shopping isn't quite profitable, as well as for the ones that want to scale beyond what is being achieved with the typical PMax account structure. On top of this, we constantly test and iterate upon what is working - from ad creatives to bid strategies, audiences & settings.
ping.
Google Shopping campaigns that turn browsers into buyers at a profitable ROAS.
85% of all clicks in Google Ads are on shopping listings.
49% of shoppers are discovering new brands, stores and products on Google and 85% of all clicks on Google Ads are on shopping listings. Consumers are relying on these listings to discover and purchase products so ensuring your business is visible here when your customers are looking is a pivotal part of any digital strategy.
Start with a Google Shopping audit →Why choose TooGood as your Google Shopping agency?
Getting you measurable results is our number one priority. We focus on driving revenue at a profitable ROAS and attribute it back directly to your ads.
Our founding kaupapa is the idea of doing the right thing for our customers and the world. This means that we prioritise transparency and honesty over our own egos or success.
We hate fixed term contracts and it's our belief that the only agencies that love them are the ones that need them to keep a client for 12 months.
Whether you prefer regular catch-ups and hand-holding, or a partner who can get things done while you're busy packing orders, we'll be keeping the communication open and working with you as much or as little as you want.
Good.
An ecommerce Google Shopping agency focused on scalable, profitable growth.
We've mastered your ad tech
Getting the most out of Google Shopping in NZ isn't as simple as setting up a PMax campaign and calling it a day. We work with a range of platforms that seamlessly integrate with Google Merchant Center and Google Ads to help improve performance.
This includes integrating audiences from your CMS or email database, ensuring robust tracking with your analytics platforms, and enabling a clean connection between your website and your product feed.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How our Google Shopping management works
The first step is getting to know your business. We send over our onboarding survey, request access to your online accounts and schedule a chat with you to get to know what makes your business successful. Together, we set goals and outcomes that define what success looks like for us.
If you're running Google Ads, we will conduct a comprehensive audit of your account including all Google Shopping and PMax campaigns. We then build out a tailored strategy that will lead to maximum growth in your goals (that we defined earlier). This usually means planning how we will get you as much revenue as possible within the return on ad spend you require to stay profitable.
Once we're live, the work doesn't stop. We constantly put in the time to improve what we're doing. We run endless tests and make tweaks to the existing setup to enable growth and scale.
We ensure you're never left in the dark. Meetings are scheduled proactively, new ideas and tests are communicated regularly and we're always available to reply to any queries you have.
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Frequently asked questions
You no doubt have a million questions about us and Google Shopping. It's impossible for us to answer them all right here, but we'll do our best to cover a few of the most commonly asked questions.
Our digital marketing blog
From time to time, we have been known to share news, strategies and ideas about Google Shopping, product feeds, performance max and more right here on our blog. If you're keen to learn a bit about what we're passionate about, then take a look through our articles!
