A search engine marketing agency
that drives profitable growth
Google Ads agency that specialises in search engine marketing in NZ. Through the use of SEM and Google Shopping we exponentially grow leads and scale revenue for our clients whilst maximizing profitability.
Search engine marketing Auckland (SEM)
We're bringing big agency SEM experience to all businesses in New Zealand. From banks and supermarkets to NZ's leading retailers, telcos and more, we've learned with the country's largest search budgets so you don't have to.
We've also learned that too many agencies (big and small) don't actually know what makes businesses money or have far too much work on for the hours available in each day.
Search engine marketing is what we specialise in at TooGood and we're committed to achieving better results for our clients - and this requires both knowing the tools and putting in the hours.
We're hands-on in Google Ads, constantly adjusting, tweaking and testing your keywords, targeting, ads and more to get the most out of the platform.
The strategies we implement are tested and tailored to achieve maximum leads or sales at a CPA or ROAS that is profitable for you. Meaning we track every dollar you spend and ensure it's working for your business.
Search engine marketing services
SEM is both our specialty and our passion. We spend more hours in Google Ads than we do anything else (including sleeping).
As a result, we offer all services related to SEM ranging from Google Shopping and Google Ads to Bing and ChatGPT. But more importantly, we offer complete management of your paid search strategy - so you can trust us to focus on what needs to be done to improve your bottom line.
We offer complete Google Ads and SEM management. Starting with an audit, we take over control of your entire SEM strategy and shape it in a way that maximizes your return on investment. Whether you need Google Shopping expertise or a lead-gen wizard, you can take your hands off and trust us to hit the goals you set and scale your business.
Once your SEM accounts are set up properly, ongoing optimisation and maintenance is essential. Incrementally testing and tweaking settings within the account - such as search queries, negative keywords, bid strategies and ad copies - is the secret to achieving long-term success and outperforming all your competitors.
We ensure that everything that happens on your website is tracked and attributed back to the right marketing activity. Everything we do, including every dollar you spend, is measured to ensure we're achieving an ROI that is profitable for you. We are experts in reporting and analysing digital performance data so all our services include detailed dashboards.
Google's largest competitor is often overlooked by search marketers. Bing Ads, or Microsoft Ads, present an opportunity to achieve instant scale from an already high-performing Google Ads account. If this is the right fit for your business and SEM strategy, we can work with you to get your business set up to capture traffic searching on Bing.
done
right.
Hands-on search engine marketing that scales leads and revenue at a profitable ROAS.
65% of people have clicked a Google Ad. 49% of shoppers use Google to discover or find a new item or product.
65% of people have reportedly clicked on a Google Ad, with most doing so to influence a buying decision. On top of this, 49% of shoppers use Google to discover new products.
Talk to an SEM expert →Why choose TooGood as your SEM agency?
Everything we do for you is specially crafted to achieve the goals set by you. Specifically, this means driving revenue growth at a profitable ROAS - this is what we specialise in.
Honesty and transparency take priority over our own egos and success. This is how we sleep at night.
Some agencies struggle to keep clients without locking them in with a 12‑month contract. We don't have this problem.
We make ourselves available at all times, whether that's for a quick call or a regular catch-up. Communication remains constant and open as we work together as much or as little as you like.
Good.
A search engine marketing agency built on performance, transparency and trust.
We've mastered your ad tech
You can always get more out of your SEM accounts by integrating Google Ads (or Bing) with other platforms in your marketing or technology stack. We are experienced with a wide range of CMSs, CRMs, social media tools, analytics platforms and pretty much anything else that could possibly be relevant to maximizing your SEM performance.
We'll ensure you're collecting all the data you need and we'll be using it intelligently across various platforms to make the most of it.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressHow our SEM management works
We start by getting to know your business. We'll send you our onboarding questionnaire, request access to all your online accounts and schedule a chat with you to get to know what makes your business successful. We'll then define the goals and outcomes that lead to success for you.
If you're already running Google Ads, we complete an in-depth audit of your existing account including all Google Shopping and SEM campaigns. We then craft a search engine marketing strategy that is designed for your business in a way that aims to maximise growth in the goals we defined in stage 1. Typically, this means getting you as much revenue as possible.
Once the SEM account is live, we don't stop optimising. We take the time to improve what we're doing. Through ongoing tests and tweaks to the settings we can achieve long-term, incremental improvement gains.
We set you up with your own SEM dashboard with live data. With this, you can constantly monitor your SEM performance and keep an eye on how things are going. We also communicate new ideas, tests or issues regularly and proactively schedule recurring meetings as often as you require.
Let's do this
Let's get started growing your revenue with digital marketing. Chat with us to find out what we can do to help push your business forward online.
Frequently asked questions
You no doubt have a million questions about us and Google Ads. It's impossible for us to answer them all right here, but we'll do our best to cover a few of the most commonly asked questions.
Already running Google Ads? Our free Google Ads audit will show you exactly where budget is being wasted and what to prioritise next.
Our digital marketing blog
We try our best to keep our digital marketing blog up to date with the latest news, information and techniques in the world of SEM and paid search.
