Track everything.
Measure what matters.
Data is at the core of everything we do at TooGood. Through robust tracking & tagging, accurate Google Analytics setup and data analysis we can ensure every action that matters to your business is measured and attributed back to how the user was acquired.
Analytics that prove what's working
Data you can trust is the heartbeat of any online business. Having robust tracking and accurate analytics is an indispensable part of digital marketing. Without it you’re just throwing your money at a wall and hoping it multiplies.
We do digital marketing, and for us to be any good at it, we need to know how to track everything that happens on your website (and sometimes, off your website). Whether you’re setting up GA4 from scratch, or passing sales/leads from Google Tag Manager to Google Ads, Meta or something else, we’ll help you get it done right.
On top of a strong analytics set up, we can help you with data analysis, visualisation and reporting. We’ll dive into your digital marketing campaigns, exploring user behaviour, conversion funnels, traffic sources, and most importantly, revenue or lead data, to make informed decisions that accelerate your digital marketing performance.
What does this mean? You’ll have access to industry-leading experts when it comes to tagging, tracking and data analysis. This will lead to the most optimal use of digital marketing resources, making you more money from every dollar you spend.
"In short, we make you money and we definitely prove it."
Data & analytics services
Data & analytics are the backbone of all digital marketing campaigns. We offer all the services you need to ensure you have all the information required to make data-driven decisions within both the digital marketing space and your wider business.
Every dollar you spend should be accounted for
Without accurate tracking, you can't know what's working and what isn't. We ensure everything is measured - from the first click to the final sale. This data forms the foundation of every decision we make about your digital marketing.
Get a Tracking Audit →How our analytics & tagging service works
We start by sitting down with you and getting to know what makes your business hum. We attain access to all your accounts and online analytics platforms and send over our onboarding forms. Together, we define what goals and outcomes matter the most for your business, and what will help you to succeed online.
We thoroughly audit your entire Google Analytics, tracking, measurement and reporting footprint. We begin building out a new plan that ensures that everything we defined earlier is measured and all your tools and platforms are connected.
Together, we begin implementing the plan that we designed for your business. We ensure all the platforms you need are created and set up correctly and work with you or your developers to ensure your website code contains all the information we require. We implement all the tags in Google Tag Manager and we thoroughly test everything across GTM, GA4 and all other relevant platforms.
As things change on your website or in the online space, we provide ongoing maintenance and testing of your analytics and tagging set up. Your digital marketing should be constantly optimising towards this data, so when your tracking stops working all your ad spend stops spending efficiently, costing you money for every hour it’s down. We also support you with dashboarding and reporting, as well as ongoing data analysis to provide actionable insights.
Why choose TooGood as your analytics agency?
In three words? We're TooGood. But if you need a bit more convincing:
Everything we do exists upon a foundation of robust website tracking and data analysis.
We have committed ourselves to being transparent, honest and genuine at all times.
We don't need contracts to lock clients down. The results do that for us.
Regular catch-ups, live dashboards and frequent, open communication ensures you won't ever be left in the dark.
Good.
An analytics agency built on results, not retainers.
We've mastered your tech
We’re experts in the entire Google suite, including Google Analytics 4, Google Tag Manager, Google Ads and Looker Studio, as well as a wide array of ad platforms, SEO tools, CMS’ and reporting tools.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's get your tracking right
Tell us about your current analytics setup and what you need to measure. We'll come back with a clear plan.
Frequently asked questions
Wondering what it costs to work with a digital marketing agency in Auckland? Or perhaps you're not sure which online marketing services are right for your business?
Curiosity is good and we love to talk, so we prefer to get together and discuss your needs and answer any questions you have about digital marketing. But to make your life a little easier, we've written down answers to some of the questions we get asked all the time.
Google Analytics is simply the most popular, free and robust option available on the market. Alternatives are expensive and aren't universally understood by your staff, your agency or even the platforms that you wish to integrate them with.
With this data, you and your partners will be able to make every dollar you spend count and grow your business online.
Every single thing you wish to track can be individually tracked by updating the code on your website, but this becomes costly and time-consuming as it requires hours of developer time.
Instead, you can implement a tag management solution. A tag management platform allows you to make most of the code changes you need to make to your website directly through the platform instead of making the changes directly to your website. There are some situations where code does need to be updated (such as when you implement the tag management platform in the first place), however, the majority of tags will not require dev resources.
Google Tag Manager is the leading tag management platform in the world and is universally accepted with a lot of integrations with other platforms (such as Google Ads, Wordpress and Shopify).
Our digital marketing blog
Read our blog to find the latest news, strategies and ideas in the world of Google Analytics and online tracking. Upskill to do it yourself, or know how to talk the talk when chatting with your agency.
