Facebook & Instagram ads that turn a profit

Where Meta Ads fit in your marketing

Meta earns its place as one part of a broader plan, not a standalone tactic. Google Ads captures people already searching for what you sell; Meta does the opposite job, putting your product in front of people who weren't looking but match the profile of those who buy. Add SEO and email and you have a system: Meta creates the demand, the other channels capture and keep it. For ecommerce brands especially, that's how new customers get created rather than fought over, which is why we plan the channels together rather than in isolation.

The platform has changed shape. Detailed interest targeting has given way to Meta's own machine learning: campaigns like Advantage+ Shopping decide who sees your ads based on the conversion data you feed them. That makes two things decisive. The signal, meaning your pixel and Conversions API setup actually reporting sales correctly. And the creative, which is now effectively the targeting.

That's where we earn our keep. Because the same team also runs your Google Ads, SEO and email, we wire the signal up properly and build the creative from what actually converts in your accounts, not guesswork. Run that way, we've seen Meta go from a channel that quietly drains budget to a profitable, measurable engine for new customers, judged on real revenue rather than reach.

We'll also say the quiet part: Meta's reporting flatters itself. Its attribution takes generous credit, and plenty of agencies pass that flattery on. We reconcile Meta's numbers against GA4 and your actual revenue, and we report the honest figure.

Instagram advertising

Instagram ads are paid placements in the Instagram feed, Stories, Reels and Explore, run from the same Meta ads account as Facebook. You don't need a separate campaign, separate budget or separate agency for Instagram. One system serves both platforms and shifts spend toward whichever placement is producing.

For some businesses, Instagram is the lead platform rather than the second placement. Beauty, fashion, food, fitness and homeware brands sell in categories people actively browse on Instagram, and creative made natively for Reels and Stories reaches those shoppers at their most receptive. If that's your market, we plan the creative Instagram-first and let Facebook play the supporting role.

What Instagram advertising rewards is creative that belongs there: vertical and native to the format, not a resized Facebook ad. We produce and test per placement, and we report Instagram's contribution separately, so you know what the platform is earning rather than just what it's spending.

We've mastered your ad tech

Meta performance depends on everything connected to the account: the pixel and Conversions API feeding it signal, the GA4 property telling you the truth about what converted, and the product feed if you're running catalogue ads from Shopify or another CMS.

We manage that full stack alongside the ads themselves, because a beautifully-run campaign on broken tracking is still a badly-run campaign.