Outrank your competitors
with best-in-class SEO
Be where your customers are searching. Achieve long-term, sustainable & unpaid revenue growth by investing in a solid search engine optimisation plan built around your business goals.
SEO that drives real business outcomes
We are a performance-oriented SEO agency based in Auckland that prides ourselves on translating technical SEO mastery into real-world business results. Our strategy is rooted in driving outcomes - not just rankings. It doesn't matter if you show up for things no one really searches. We focus on the things that make you money, even if it's not the easiest path.
Our AI SEO techniques optimise your business for answers - not just rankings. We aim to get you featured in platforms such as ChatGPT, Google's AI Mode & Perplexity, building trust and putting your brand in front of customers when they're ready to buy.
"AI search adoption is doubling year-on-year. We help your brand show up in AI, not just Google."
Everything SEO, done for you
Whether it's content, technical SEO, digital PR, link building or local SEO - we do it all, and we do it with your business outcomes in mind.
59% of shoppers use Google to research a purchase they plan to make in-store or online
Your customers are searching for exactly what you sell - right now. Ranking above your competitors for those searches is the difference between capturing that revenue and handing it to them. A strong SEO strategy ensures your business is found first, consistently, without paying for every click.
Talk to an SEO Expert →How our SEO management works
We start by getting to know your business. We send you some onboarding questions, request access to your accounts and arrange a chat with you to find out what makes your business hum. Together, we will define what goals and outcomes we need to work towards to ensure success.
We will thoroughly audit your current organic search performance and build a tailored SEO strategy that will lead to maximum growth in the goals we defined earlier. We design a roadmap that combines our key SEO pillars into a step by step approach, prioritised by the impact they will have on your business goals.
As we work through the SEO roadmap, we will make or advise technical changes, build backlinks to your website and provide content, among other work, that genuinely moves the needle in the right direction. With SEO, the work never ends and the plan will constantly evolve as your business and website does as well.
Of course, all along the way we will be there to hold your hand. Our reporting is targeted and effective, focussing on the metrics that matter and attributed directly to the work we've completed. We proactively schedule meetings, fire across new ideas by email and keep in touch regarding anything relevant to your Google Ads account. Reactively, we are readily available to rapidly respond to any queries you have.
Why choose TooGood as your SEO agency?
In three words? We're TooGood. But if you need a bit more convincing:
Our SEO strategy focuses on the things that make you money, even if it's not the easiest path.
There are enough shady agencies in New Zealand. We always aim to do what is right and tell you the truth.
Regular, scheduled catch-ups, live dashboards and frequent, open communication ensures we're always on the same page.
The results do our talking. We don't lock clients in - we earn their business every month.
Good.
An SEO agency built on results, not retainers.
We've mastered your ad tech
In the online world, the range of software and platforms are limitless. We recognise the need to integrate SEO with modern technologies. We have a broad working knowledge that spans across a diverse range of tech platforms and tools, including dashboards, Google Ads, analytics & CMSs.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your organic traffic
Tell us about your business and your SEO goals. We'll come back with an honest view of what's possible.
Frequently asked questions
Common questions about SEO, our process and what to expect.
Millions of people search when they are looking to purchase a product or service every single day. The top positions capture the vast majority of clicks, so ranking higher than your competitors means capturing valuable market share.
In particularly competitive industries, or for more complex businesses, recommended budgets can range from $3,000 - $20,000 and up.
We can work with you to advise a budget that is suitable for your business and the results you are aiming to achieve.
What we do is take a performance-led approach to improve your rankings over time. For some keywords, top rankings are achievable with the right strategy.
Too Good is an NZ owned and operated digital marketing agency based in Auckland. Our name is a testament to the exceptionally high standards we hold ourselves to. Our SEO specialists are trained to the highest standards and have years of experience testing out strategies to find out what genuinely gets results.
We have learned what works, yet are constantly having to adjust these strategies as Google constantly evolves its strategy. Even more importantly, we only use strategies that are approved by us to be safe. We do not seek quick wins with risky, 'black hat', strategies that have been proven to result in harsh penalties from Google.
We lay the foundations for a website that Google will love. And we're good at it.
Firstly, organic and paid listings are two completely separate parts of the Google search engine results page. The top of the page is typically dominated by search ads and shopping listings which are purchased by advertisers through Google Ads - this is SEM.
The rest of the page is made up by unpaid, organic listings - these are what we are trying to manipulate with SEO.
SEM offers an immediate boost to traffic and aims to make you as much money as possible from a given budget. SEO is a long term game, where every improvement you make can result in your business making more money for as long as your website exists.
Ultimately, both are mutually exclusive, help to grow your business and should make up the bulk of an effective digital marketing strategy.
Furthermore, if you do things incorrectly, you can find your efforts aren't resulting in any improvements, you can lose rankings, or you can even get your website entirely blocked by Google.
We've seen clients with deindexed websites, manual actions, 404 pages ranking in Google, low quality content and much more. Part of our service is assisting you when these challenges arise (as well as avoiding them in the first place). However, we also proactively work through our roadmap to systematically improve your Google rankings.
It's important to acknowledge that you are competing with your competitors. When they are also investing in SEO services at the same time, every ranking improvement can be a big win.
Our digital marketing blog
We share the latest news, strategies and ideas in the world of SEO right here on our blog. Find out how we do what we do or keep up to date with the changes that can affect your Google rankings.
