A real estate marketing agency that
wins you listings
We're a New Zealand based digital marketing agency that helps agents, agencies and property developers get found, win appraisals and grow their listings. Whether you're a solo agent building a personal brand, a franchise office, or a developer selling a new subdivision, we build campaigns that drive real vendor and buyer enquiry.
Real estate is a different game
Real estate marketing has two jobs. You need to win the listing from a vendor, and then sell the property to a buyer. Both happen on Google, on social and around your local area, and each needs a different message. Most agents are great in person but have no real system for the digital side.
We build that system. For vendors, that means showing up the moment someone searches "how much is my house worth" or "real estate agent near me", and capturing an appraisal request before a competitor does. For buyers, it means putting the right listing in front of the right person across Search and paid social.
Our approach is always built around Google Ads and local SEO first. These channels have the highest intent and drive the quickest growth in appraisals and enquiries. Once those foundations are working, we expand into brand and social to keep you front of mind in your patch.
"We track every appraisal request and enquiry back to the campaign that drove it."
Everything you need to grow
We run dedicated campaigns for agents, agencies and developers that combine search, SEO, paid social and robust tracking to build a steady, predictable flow of appraisals, listings and buyer enquiries.
Real estate website design
Vendors size you up online before they ever call. We build the website behind your marketing too, sharp and quick to convert.
Most vendors interview only one or two agents, and that shortlist is increasingly built online before a single phone call is made. They search, read reviews and check who is selling in their suburb. The agent who is invisible at that moment rarely gets the call.
So your visibility and reputation on Google Search are usually the first thing a vendor judges you on, well before the appraisal is booked.
Start with a Free Audit →How does your real estate marketing stack up?
Average Google Ads benchmarks for NZ real estate. Pick your category to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
View all real estate benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Lead | Monthly Ad Spend | Est. Leads / mo |
|---|---|---|---|---|---|---|
| All Real Estate | 3.5% | NZ$2.50 | 5.5% | NZ$45 | NZ$1.5k–6k/mo | 30–120 leads/mo |
| Residential Sales | 3.8% | NZ$2.30 | 6.0% | NZ$40 | NZ$1k–4k/mo | 30–110 leads/mo |
| Commercial Property | 3.0% | NZ$3.20 | 4.5% | NZ$70 | NZ$2k–8k/mo | 20–80 leads/mo |
| Property Management | 4.0% | NZ$2.00 | 6.5% | NZ$35 | NZ$1k–4k/mo | 30–120 leads/mo |
| New Builds & Developments | 3.2% | NZ$2.80 | 5.0% | NZ$55 | NZ$2k–10k/mo | 25–100 leads/mo |
| Buyer's Agents | 3.6% | NZ$2.60 | 5.0% | NZ$50 | NZ$1k–5k/mo | 20–90 leads/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by agent, agency, location and competition.
How we grow real estate businesses
We get to know your business, your patch and your goals. We send an onboarding questionnaire, arrange access to your accounts and meet with you. Together we define what an appraisal, listing or buyer enquiry is worth and what success looks like for you.
We audit your current digital marketing, from SEO and Google Ads to social, then build a tailored strategy aimed at winning more appraisals and listings in your area.
The work never ends. We constantly optimise, test and iterate, using a strictly scientific approach to keep increasing enquiries, listings and traffic while driving down cost per lead.
We meet regularly and send monthly reports built around the metrics that matter for real estate. Ongoing communication means you always know what we're doing and what it's returning.
Why choose TooGood as your real estate marketing agency?
We think we're pretty good. Possibly even TooGood. But if you need more convincing:
Everything we do is designed to win you appraisals, listings and buyer enquiries. Cost per enquiry drives every decision we make. Views and clicks are not the goal.
Our kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to the work we do for you.
We don't do fixed-term contracts. We're confident enough in our work to know you won't want to leave.
We schedule regular catch-ups, set up live dashboards and maintain frequent, open communication to ensure you always know what we're doing and where your money is going.
Good.
A real estate marketing agency built on listings, not vanity metrics.
We've mastered your ad tech
We're experts in the tools that make real estate marketing work. Google Ads, Google Business Profile, GA4, GTM, call tracking and the CRMs most NZ agencies use, all wired up to talk to each other.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your listings
Tell us about your business and what you're trying to achieve. We'll come back with a clear, honest view on how to win more appraisals and listings, and what it will take to get there.
Frequently asked questions
Wondering how to win more appraisals, what it costs to work with a digital marketing agency in Auckland, or which channels to start with for real estate?
For selling listings and building your brand, paid social on Meta and Instagram is tough to beat. It is where buyers and future vendors spend their time, and where strong property creative performs.
The right mix depends on whether you're a solo agent, an office, or a developer. We tailor it to where the enquiries come from in your business.
Lead volume alone isn't enough. What matters is the cost per appraisal and ultimately the cost per won listing. We measure to that level so every marketing dollar is accountable.
Larger offices and developers typically spend $5,000 to $15,000+ per month, especially during a development launch. The right budget is whatever lets you win as many profitable listings as you can handle.
Local SEO takes longer. Most agents start seeing meaningful organic improvements after 3 to 6 months of consistent work on the website, Google Business Profile and local content.
Our digital marketing blog
The latest real estate marketing, Google Ads and SEO insights from the TooGood team.
