An SEO audit worth paying for
This is a paid, senior-led audit of your entire organic search presence: technical, content, authority and AI visibility. You get a prioritised roadmap and a walkthrough call, and it's yours to action with us, your own team or another agency entirely. That's the point of paying for it. It's a work product, not a sales pitch.
You get what you pay for. In this case, an SEO audit
We're big believers in free audits, where they genuinely work. Our Google Ads audit is exactly that: an experienced specialist can walk an ad account, find the wasted spend and spot the opportunities in a couple of hours, so we give it away. SEO doesn't fit in a couple of hours. Done properly, across technical health, content, authority and AI visibility, it takes days of senior analysis, which is why a genuinely useful SEO audit is a paid piece of work rather than a free download.
A real audit means a senior specialist reading your site, your crawl data, your Search Console history and your competitors, then making judgement calls about what actually matters for your business. Tools flag issues. They can't tell you which of the 400 flags are costing you money, and which are noise. That judgement is what you're paying for.
Paying for it also changes whose side the document is on. Our audit isn't there to sell you a retainer, because it's already been paid for. If your site is in good shape, the audit says so. If the biggest opportunity is unglamorous, the audit says that too.
Plenty of clients take the roadmap and run it with their own team. Plenty ask us to implement it. Both are completely fine, and there's no retainer lurking behind it. In fact the audit is how we start with every new SEO client: it's the first month's work, so if you decide not to carry on past it, you keep the roadmap and that's that.
What's inside the audit
Four areas, examined properly. Each finding comes with what it is, why it matters for your revenue and what to do about it, in plain language your developer or content team can act on directly. See also our ongoing SEO services and SEO content, which pick up where the audit leaves off.
Why choose TooGood for your SEO audit?
An audit is only as good as the judgement behind it. Here's ours:
We rank every finding by revenue impact and implementation effort, so you know what to do first and what can safely wait. Prioritised for results, not an exhaustive list of vanity issues.
If your SEO is fundamentally fine and your money is better spent elsewhere, the audit says so. That answer costs us a retainer and we give it anyway, because honesty is how we treat customers and the world.
The audit is a complete deliverable on its own, with no retainer requirement hiding behind it. The roadmap is written so anyone competent can execute it, in-house or otherwise.
A senior specialist does the work and walks you through it directly on a call, answering the questions the document raises. No junior relaying, no report lobbed over the fence.
Good.
A senior read on your whole organic presence, on your side of the table.
We have the tools for diagnosis
The audit draws on the data that matters: a full Screaming Frog crawl, your Search Console and GA4 history, PageSpeed field data and the competitive picture from the major SEO platforms. AI visibility is tested directly against ChatGPT, Google's AI Mode and Perplexity with the questions your customers actually ask.
But no tool output goes into the report raw. Every finding has been looked at, weighed against your business and either prioritised or deliberately set aside. The report tells you which and why.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How the audit works
A short call about your site, your market and what prompted the audit. You get a fixed price based on the size and complexity of the site. No surprises later.
We crawl, read and analyse. Site, Search Console, analytics, competitors and AI visibility. This is the part that takes days, and it's where the value comes from.
You receive the full findings plus a prioritised roadmap: what to fix, in what order, with the expected impact and the effort involved for each item.
A call with the specialist who did the work. We walk you through the findings, answer everything, and leave you clear on your next steps, whoever executes them.
Audits across every industry
The audit method is constant. What matters is knowing what good looks like in your market.
Stores audited against catalogue structure, feed health and organic revenue leaks.
Learn more → Business typeService sites audited on the rankings that actually produce enquiries.
Learn more → IndustryPractices audited on local visibility, trust signals and booking paths.
Learn more → IndustryDental practices filling chairs and winning high-value cases.
Learn more → IndustryBeauty brands, salons and clinics.
Learn more → IndustryTrades and home service businesses winning local jobs.
Learn more → IndustryBuilders and developers winning high-value project enquiries.
Learn more → IndustryAgents and agencies winning appraisals, listings and buyers.
Learn more → IndustryOperators and venues driving direct bookings.
Learn more → IndustryFinance sites audited with compliance constraints treated as given, not obstacles.
Learn more →We audit against your competitors, whoever they are. The benchmark is your market, not a template.
See all industries →Book your SEO audit
Tell us about your website and what prompted the audit. We'll come back within one business day with a fixed quote and a start date.
Frequently asked questions
What a paid SEO audit involves, what it costs and what you walk away with.
Our digital marketing blog
We publish what we learn about SEO and AI search on our blog, including the tactics most agencies keep to themselves.
