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Most AI search plans stop at "get our brand mentioned." The leverage is in two moves almost nobody makes: engineering which brands the model groups you with, and changing what the category gets judged on.
Discovery and consideration are moving into AI answers - but the highest-value commercial terms still don't trigger them. Here's where the fight actually is, and why "write better content" misreads the shift.
Google lists every change made in a Google Ads account. Unfortunately, a lot of agencies take on a client and fail to carry out the work you're paying for. This is one way to check.
Find out the latest updates on how to run ads on ChatGPT.
Find out how we built an AI Google Ads audit with Claude Code.
Find out how you can rank your website on ChatGPT and AI Overviews.
Find out the obvious signs that your digital marketing agency might be ripping you off.
Our detailed guide to what Google's free shopping listings are and how you can set them up for your ecommerce website.
Find out how we track and measure users and performance on your website.