Ecommerce SEO measured in revenue
Ecommerce SEO gets your store ranking for the searches shoppers make when they're ready to buy. We know what makes you money online, and our team builds your SEO strategy around growing organic revenue and profit, because that's what matters for ecommerce businesses.
What makes ecommerce SEO different
Most SEO advice is written for websites with twenty pages. An online store might have two hundred collections and five thousand products, and every one of them is a page Google has to make sense of. That changes the job completely.
Rankings and revenue are spread across three kinds of page, each doing a different job: product pages, category pages and brand pages. Category pages capture broad, high-intent searches like 'linen duvet covers nz'; product pages win the shopper who already knows the exact model they want; and brand pages catch people searching for a label you stock. Get the copy, titles and internal links right across all three and you show up at every stage of how people shop. Leave them as your theme generated them, thin and untitled, and you're invisible for the searches that matter most. It's detailed work, and members of our team have done it for some of New Zealand's largest and most successful online stores.
Stores also generate technical problems at a scale service websites never see. Faceted navigation can spawn thousands of near-duplicate URLs. Product variants compete with each other for the same search, and discontinued products quietly 404 and take their accumulated link value with them. We fix this in the background, because none of it should be your job.
And search itself is shifting. When someone asks ChatGPT for the best merino baselayer in NZ, the stores that get named are the ones whose content is structured for AI to read and cite. Our AI SEO service covers that side, and we run both together for stores across New Zealand.
Our ecommerce SEO services
Ecommerce SEO sits inside our wider SEO service, run by the same team that manages Google Shopping for NZ stores. That matters more than it sounds. Your Shopping data tells us which searches actually convert, before we spend months ranking you for them. Every decision is pointed at revenue, not traffic that never turns into sales.
Almost 1 in 4 retail dollars in NZ is now spent online.
That's from NZ Post's latest ecommerce report, which also found online sales at New Zealand-based retailers growing at more than double the rate of international ones. The demand is there, and it's increasingly local. Organic search is how a store captures it without paying for every click, and the rankings you win keep selling next year.
Talk to an ecommerce SEO expert →Why choose TooGood as your ecommerce SEO agency?
In three words? We're TooGood. But if you need a bit more convincing:
Sessions are nice, sales pay the retainer. We prove organic growth in real revenue attributed back to the channel in GA4, not ranking screenshots or vanity traffic.
If a category will never rank, we tell you before you spend a dollar on it. Transparency and honesty run through everything we do, for our customers and for the world.
SEO agencies love long lock-ins because results take time. We'd rather earn the retainer every month and let the revenue make the argument for us.
Regular catch-ups, live reporting and open lines mean you always know what the organic channel is doing, and you're never left guessing between updates.
Good.
An ecommerce SEO agency that reports in dollars, not just rankings.
We work inside your stack
An online store runs on a stack: the CMS, the analytics, the email platform, the feed tools. SEO decisions touch all of it, so we work directly in whatever your store is built on rather than handing you a document of recommendations to forward to a developer.
Day to day that means Shopify themes and metafields, GA4 and Search Console, and Google Merchant Center, where Shopping and SEO share the same product data. If you have a developer, we brief them precisely. If you don't, we make the changes ourselves.
Google Ads 
Analytics 
Tag Manager 
Meta 
Instagram 
Klaviyo 
Shopify 
WordPress How our ecommerce SEO management works
We get to know your store and where the margin actually is. Access to GA4 and Search Console comes next, and we agree what success looks like in revenue terms before any work starts.
We audit the store properly: crawl issues, category gaps, content quality and how you stack up against the stores outranking you. Out of that comes a roadmap ordered by expected revenue impact, not by what is easiest.
We work through the roadmap. Collections get built, templates get fixed, content gets written. The work compounds month on month, and the plan adjusts as rankings and revenue move.
You'll always know what changed and what it returned. We report organic revenue against the baseline, flag what's working, and jump on a call whenever you want one rather than hiding behind a monthly PDF.
Industries we work with
These are the industries we work with right across TooGood. For the ones that sell online, ecommerce SEO is how we grow the revenue; for the rest, the same team runs their wider SEO and digital marketing. Either way, the work is pointed at what makes you money.
The heart of this service: stores growing organic revenue from category and product searches.
Learn more → Business typeSelling services rather than products? Our wider SEO practice covers lead generation too.
Learn more → IndustryHealth and supplement brands ranking for product and service searches within strict ad policies.
Learn more → IndustryDental and orthodontic practices, plus oral-care ranges, found for the searches patients make.
Learn more → IndustryBeauty and skincare brands winning ingredient, product and treatment searches.
Learn more → IndustryTrades and supplies businesses ranking for what tradies, DIYers and their customers search.
Learn more → IndustryBuilding, materials and supply businesses ranking for high-value trade searches.
Learn more → IndustryProperty and homewares brands capturing movers, buyers and new-home shoppers.
Learn more → IndustryGear, gift and experience businesses winning the searches travellers make before a trip.
Learn more → IndustryRegulated products and services online, ranked with compliance in mind from day one.
Learn more →Whatever your industry, we almost certainly work in it. These are simply where we go deepest.
See all industries →Let's grow your organic revenue
Tell us about your store and where you want it to be. We'll come back with an honest read on the opportunity, including whether SEO is the right next spend for you.
Frequently asked questions
Straight answers on what ecommerce SEO costs in New Zealand and how long it takes to pay off.
Our digital marketing blog
We publish what we learn about SEO and AI search on our blog, including the tactics most agencies keep to themselves.
