A construction marketing agency that
wins you projects
We're a New Zealand based digital marketing agency that helps builders, construction companies and developers get found and win high-value project enquiries. Whether you build new homes, run commercial projects or handle major renovations, we build campaigns that fill your pipeline with the right kind of work.
Construction is won on the right leads
Construction marketing isn't about volume, it's about quality. One won project can be worth hundreds of thousands of dollars, so a handful of the right enquiries beats a flood of tyre-kickers. The challenge is being visible and credible at the moment a homeowner, developer or commercial client is choosing who to talk to, and filtering out the work you don't want.
We build campaigns that do exactly that. Search captures people actively looking for a builder for a specific project. Local SEO and Google Business Profile make you the credible, well-reviewed choice in your region. And tight targeting and qualification keep your pipeline focused on the projects that fit your business.
Our approach is always built around Google Ads and local SEO first, because they capture the highest-intent enquiries and grow your pipeline quickest. From there we build out brand and content to win bigger, more considered projects.
"We track every project enquiry and call back to the campaign that drove it."
Everything you need to grow
We run dedicated campaigns for builders, construction firms and developers that combine search, SEO, paid social and robust tracking to build a steady, predictable flow of high-value project enquiries.
Construction website design
Bigger projects start with a site that earns trust. We design and build those too, portfolio first, and built to turn research into enquiries.
Clients planning a build or a major project do a lot of research before they make contact. They search, compare portfolios, read reviews and draw up a shortlist. A builder who isn't visible and credible at that stage rarely makes the list, and by the time they call much of the decision is already made.
So your visibility and reputation on Google Search are where that shortlist gets built, long before anyone requests a quote.
Start with a Free Audit →How does your construction marketing stack up?
Average Google Ads benchmarks for NZ construction. Pick your category to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
View all construction benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Lead | Monthly Ad Spend | Est. Leads / mo |
|---|---|---|---|---|---|---|
| All Construction | 3.6% | NZ$3.20 | 5.0% | NZ$60 | NZ$1.5k–8k/mo | 20–90 leads/mo |
| Residential Builders | 4.0% | NZ$2.80 | 5.5% | NZ$48 | NZ$1.5k–6k/mo | 25–100 leads/mo |
| Commercial Construction | 3.0% | NZ$3.80 | 4.0% | NZ$90 | NZ$2k–10k/mo | 15–60 leads/mo |
| Renovations & Additions | 4.2% | NZ$2.60 | 6.0% | NZ$42 | NZ$1k–5k/mo | 30–110 leads/mo |
| Civil & Infrastructure | 2.8% | NZ$4.20 | 3.5% | NZ$110 | NZ$2k–10k/mo | 10–45 leads/mo |
| Specialist Trades | 4.5% | NZ$2.20 | 6.5% | NZ$32 | NZ$1k–4k/mo | 40–140 leads/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by firm, project type, location and competition.
How we grow construction businesses
We get to know your business, the projects you want and your goals. We send an onboarding questionnaire, arrange access to your accounts and meet with you. Together we define what a project enquiry is worth and what success looks like for your business.
We audit your current digital marketing, from SEO and Google Ads to social, then build a tailored strategy aimed at winning more of the right projects in your region.
The work never ends. We constantly optimise, test and iterate, using a strictly scientific approach to keep increasing qualified enquiries while filtering out the work you don't want and driving down cost per lead.
We meet regularly and send monthly reports built around the metrics that matter for construction. Ongoing communication means you always know what we're doing and what it's returning.
Why choose TooGood as your construction marketing agency?
We think we're pretty good. Possibly even TooGood. But if you need more convincing:
Everything we do is designed to win you qualified project enquiries. Cost per enquiry drives every decision we make. Views and clicks are not the goal.
Our kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to the work we do for you.
We don't do fixed-term contracts. We're confident enough in our work to know you won't want to leave.
We schedule regular catch-ups, set up live dashboards and maintain frequent, open communication to ensure you always know what we're doing and where your money is going.
Good.
A construction marketing agency built on won projects, not vanity metrics.
We've mastered your ad tech
We're experts in the tools that make construction marketing work. Google Ads, Google Business Profile, GA4, GTM, call tracking and the CRMs most NZ construction firms use, all wired up to talk to each other.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your pipeline
Tell us about your business and the projects you want to win. We'll come back with a clear, honest view on how to fill your pipeline with the right work and what it will take to get there.
Frequently asked questions
Wondering how to win more of the right projects, what it costs to work with a digital marketing agency in Auckland, or which channels to start with for construction?
We also use the data over time, looking at which keywords and campaigns produce enquiries that turn into real projects, to keep shifting spend toward the work you want and away from the work you don't.
For building credibility and winning bigger, more considered projects, your reputation matters. Google Business Profile reviews, a strong portfolio, and social proof through paid social on Meta and Instagram all support the decision.
The right mix depends on whether you're residential, commercial, civil or specialist. We tailor it to where your projects come from.
If you're a specialist trade or home-services business rather than a builder, our trades & home services marketing page is built for you.
What matters isn't lead volume, it's the cost per qualified enquiry and ultimately the cost per won project. We measure to that level so every marketing dollar is accountable.
Larger residential, commercial and civil firms typically spend $5,000 to $15,000+ per month. Because project values are high, even a relatively high cost per lead is usually very profitable once you win the work.
Local SEO takes longer to compound but is essential for credibility. Most firms see real organic improvement after 3 to 6 months of consistent work on the website, Google Business Profile and reviews.
Our digital marketing blog
The latest construction marketing, Google Ads and SEO insights from the TooGood team.
