A healthcare marketing agency that
gets you customers
We're a New Zealand based digital marketing agency with experience helping businesses in the healthcare sector get found, grow their bookings and drive new customers. Our team can help scale medical B2B, devices, clinical trials and practice-based clinics such as physios, dentists, GPs and specialists.
Healthcare is one of our specialities
Marketing in the healthcare space requires specialised knowledge and a different approach to other industries. We often need to communicate complicated ideas, practices have unique geographic requirements and customers have a wide range of personas.
Prior to founding TooGood, one of our co-founders studied a Masters in Physiology at the University of Auckland and spent five years in clinical research before moving into the world of advertising. Emily now applies her mix of clinical and marketing experience to getting to know our clients' businesses and building digital marketing strategies that ly drive bookings and leads.
Our approach for healthcare clients is always built around Google Ads and local SEO first. These channels have the highest intent and drive the quickest growth in bookings. Once we've achieved success here, we look at expanding into other channels.
"We track every booking or inquiry back to the campaign that drove it."
Everything you need to grow
We run dedicated marketing campaigns for clinics and other healthcare businesses that combine search, seo, paid social and robust analytics to help build a steady, predictable flow of new bookings.
Research shows that patients no longer go straight to a provider's website to book an appointment. Instead, they search, compare, and make real-time decisions across Google, review sites, and directories - and friction at this stage quietly sends them to a competitor.
That makes your visibility and reputation on Google Search the real front door to the practice. It's where the decision actually happens, before a single form is filled in.
Start with a Free Audit →How does your healthcare marketing stack up?
Average Google Ads benchmarks for NZ healthcare clinics. Pick your category to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by clinic, location, category and competition.
How we grow healthcare clinics
We begin the discovery phase where we get to know your business. We send over an onboarding questionnaire, arrange access to your accounts and meet with you to find out how your business works. Together, we define what a booking, lead or customer is worth and work out what success looks like for your clinic or business.
We thoroughly audit and review all your current digital marketing activity, from SEO to Google Ads and social media. We then build a tailored strategy that will lead to maximum growth for you.
The work never ends. We constantly optimise, test, learn and iterate. Our goal is to find out what works and what doesn't, using a strictly scientific approach that constantly increases leads, revenue and traffic.
We meet regularly and send over monthly reports that are designed around the goals that matter for healthcare businesses. Ongoing emails and communications ensure you're always kept in the loop regarding any changes or work that we're carrying out.
Why choose TooGood as your healthcare marketing agency?
We think we're pretty good. Possibly even TooGood. But if you need more convincing:
Everything we do is designed to fill your appointment book, drive enquiries and get you new customers. Cost per enquiry drives every decision we make. Views and clicks are not the goal.
Our kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to the work we do for you.
We don't do fixed-term contracts. We're confident enough in our work to know you won't want to leave.
We schedule regular catch-ups, set up live dashboards and maintain frequent, open communication to ensure you always know what we're doing and where your money is going.
Good.
A healthcare marketing agency built on bookings, not vanity metrics.
We've mastered your ad tech
We're experts in the tools that make healthcare marketing work. Google Ads, Google Business Profile, GA4, GTM, call tracking platforms and the CMSs most NZ clinics use, all wired up to talk to each other.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your clinic
Tell us about your clinic and what you're trying to achieve. We'll come back with a clear, honest view on how to grow your bookings and what it will take to get there.
Frequently asked questions
Wondering how to fill your appointment book, what it costs to work with a digital marketing agency in Auckland, or which channels to start with for a healthcare clinic?
Targeting the right person at the right time without utilising personally identifiable or aggregated user data - which are banned by Google and Facebook.
Crafting the right messaging that helps to capture a click whilst driving them through to booking.
Our experience in the regulated financial and banking industry has also led us to building an internal framework where we define a strict approval process for various tasks. This framework is integrated into a strategic sessions and decision-making - basically, we consider the level of approval required before making recommendations.
HIPC - We comply with New Zealand's health information privacy code (HIPC) which sets the rules for handling patient data.
ASA code - Requires factual accuracy and bans misleading or competing claims across ads and content.
Privacy Act 2020 - mandates secure, transparent data practices.
Beyond Search, local SEO and Google Business Profile are essential. They're where most of your bookings will come from once your foundations are solid. We'll usually combine these with light Paid Social to support brand awareness in your service area.
The exact mix depends on whether you're a single location, a multi-site clinic, or a specialist practice. We tailor it to where the bookings actually come from in your business.
This is the bit most agencies skip. Lead volume alone isn't enough. What matters is the cost per booked appointment and ultimately the cost per new patient. We help you measure to that level so every marketing dollar is accountable.
We've worked across regulated healthcare categories and know how to write compliant ads that still convert. We'll handle the policy side so you don't have to worry about your account getting suspended.
Multi-site groups and specialist practices typically spend $5,000 to $15,000+ per month. The right budget is whatever lets you book as many profitable appointments as your clinic can handle without overpaying for them.
Local SEO takes longer. Most clinics start seeing meaningful organic traffic improvements after 3 to 6 months of consistent work on the website, Google Business Profile, and local citations.
The work changes, but the principle doesn't. Track what matters, spend on what works, and be honest about the results.
Our digital marketing blog
The latest healthcare marketing, Google Ads and SEO insights from the TooGood team.
