We're TooGood
We're a senior team of digital marketers. No account managers. No BD. No sales people. Just a bunch of super cool people who care way too much about digital marketing and growing businesses.
Why I started TooGood
11 years ago I started at one of New Zealand's largest digital marketing agencies. Three months in, I was thrown onto the country's biggest Google Ads accounts. Mitre 10, Westpac, Lego, Audi, and about 15 others. I never spoke to the clients. The account managers did the talking.
Three years later, an elderly woman who ran a pet food store asked me whether she should keep spending money on digital marketing. I couldn't say no. My job wasn't to lose clients. I couldn't say yes either. She wasn't making money.
I started TooGood to do things differently.
There are no account managers at TooGood. When you email us, the person who replies is the technical expert. Our clients always work directly with the person doing the work, and that person always knows exactly what they're doing. If we're being paid, we're doing the hours.
If we can't make you money, we'll say so. The pet food store owner deserved a real answer. So do you.
But most importantly: the truth comes before our bottom line.
Our kaupapa
That's where TooGood started, and it's still what drives us.
It's hard to find a digital marketing company with the expertise to produce meaningful business outcomes. It's even harder to find one you can trust.
Our purpose is to do what's best for you. We aim to do more than give you great results. We aim to do what's right.
We put your success first. We're honest about the results, good or bad. You won't be locked into long contracts. We'll be there when you need us. And you own 100% of the work that we do.
We make you money. And we prove it.
The humans behind TooGood.
Small team. Senior-led. You'll work with these people, not handed off to anyone.
Zac Taewa
A performance marketer obsessed with ROI. Over 10 years running Google Ads and paid media for some of New Zealand's most recognised brands, including The Warehouse Group, ASB, Westpac, Summerset, Jumpflex, LEGO, and Audi. Zac combines big-agency experience from his time at FCB with in-house expertise leading the Google Ads team at TheMarket, with deep expertise across ecommerce and lead generation in more industries than are worth listing.
Spends his weekends falling off plastic rocks on purpose.
Brewing light-roasted, Panamanian geisha coffee.
Where I'm from
The pepeha of my grandfather, Renata Taewa. Shared here with respect for the whenua and tīpuna that ground us.
Ko Hikurangi te maunga
Ko Waiapu te awa
Ko Horouta te waka
Ko Porourangi te tangata
Ko Rongohaere te marae
Ko Te Aitanga a Mate te hapū
Ko Ngāti Porou te iwi
Ko Ookahuaatiu te maunga
Ko Waikaakaariki te awa
Ko Eria Raukura te tangata
Ko Ngaatapa te marae
Ko te Whaanau a Eria te hapū
Ko Maataatua te waka
Ko Tūhoe te iwi
Wes Bradley
Our SEO and GEO expert with 15 years' experience in the industry, having led SEO programmes for some of New Zealand's most recognised brands. With an MBA and experience from Compare the Market, iSelect, Squirrel, Bunnings, Genesis, and The Warehouse Group, Wes combines big-agency expertise from his time at PHD Media with the depth of leading world-class in-house SEO teams.
Wes leads the day-to-day operational delivery of SEO and GEO, ranging from technical SEO execution and GEO measurement infrastructure to owning the overarching strategic direction for our clients.
Emily Griffiths
With a masters in physiology and over 5 years in healthcare and clinical trials, Emily's career took a sharp turn in the opposite direction. She now has 3 years' experience in Google Ads and paid media, with a particular passion for ROI-driven healthcare clients: physiotherapists, dentists, clinics, and the kind of practices where the details really matter and the marketing has to be done right.
The clinical research background gives her an edge most paid marketers don't have. Emily treats every campaign like a study, with clear hypotheses, clean data, and decisions made on evidence rather than instinct.
Freeride snowboarding in Japan.
How many countries I've visited.
Want us on your team?
If what you've just read sounds like the kind of agency you've been looking for, let's talk. Tell us about your business and what you need. We'll come back with an honest view - including whether we're the right fit, and if not, who is.