Lead Gen Marketing That
Grows Qualified Leads
Digital marketing for service businesses that live and die by their pipeline. We build you a framework that delivers profitable, qualified leads and real customers - not just form submissions. Google Ads, SEO and Paid Social, with the tracking to prove every lead and every dollar.
Lead generation that grows qualified leads
Lead generation marketing is fundamentally different to ecommerce. Success can't be measured at the point of sale. Instead, we tailor a measurement framework that covers each touchpoint that is valuable to your business. That means tracking ad spend and clicks through to leads, qualified leads, closed customers and, most importantly, revenue and return on investment.
We've worked with professional services firms, B2B SaaS, finance and insurance companies, real estate brands, healthcare clinics, home services & tradespeople and more. We've built lead-gen programmes that fill sales pipelines at a profitable cost per closed customer.
Our approach combines Google Ads, SEO and social with proper attribution back through your CRM. This turns guesswork into full-funnel visibility that drives qualified leads and closed customers.
"We measure and optimise towards closed customers."
Everything you need to fill your pipeline
We combine Search, SEO, Paid Social and full-funnel tracking so your sales team has a steady, predictable flow of qualified leads at a cost that lets you grow.
At least 72% of consumers use Google to search for local business information.
Lead-gen businesses need to maintain visibility on Google to survive. And for B2B Google is equally as important despite a more complicated purchase journey. Add onto this, AI is now fracturing the entire idea of 'search'. Either way, the fundamentals still stand: winning in search engines (including AI) is essential for businesses that rely on lead generation.
Start with a Free Audit →How does your lead generation stack up?
Average Google Ads benchmarks for NZ lead generation across the most common service business categories. Pick yours to see where strong performance sits. Numbers are based on TooGood client data and global benchmarks, adjusted for the NZ market.
View all lead generation benchmarks in one table
| Industry | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Lead | Monthly Ad Spend | Est. Leads / mo |
|---|---|---|---|---|---|---|
| All Lead Gen | 3.8% | NZ$3.40 | 7.0% | NZ$48 | NZ$2k–8k/mo | 40–170 leads/mo |
| Professional Services | 3.2% | NZ$5.20 | 5.0% | NZ$115 | NZ$3k–15k/mo | 25–130 leads/mo |
| Trades & Home Services | 4.2% | NZ$2.95 | 8.0% | NZ$42 | NZ$1.5k–6k/mo | 35–140 leads/mo |
| Healthcare | 4.0% | NZ$2.80 | 7.0% | NZ$38 | NZ$1.5k–6k/mo | 40–150 leads/mo |
| Real Estate | 2.8% | NZ$4.60 | 4.0% | NZ$135 | NZ$3k–12k/mo | 20–90 leads/mo |
| Finance & Insurance | 3.4% | NZ$6.80 | 5.0% | NZ$160 | NZ$3k–20k/mo | 20–125 leads/mo |
| Education & Training | 3.6% | NZ$3.20 | 6.0% | NZ$58 | NZ$2k–10k/mo | 35–170 leads/mo |
| B2B Services | 3.0% | NZ$5.50 | 4.5% | NZ$140 | NZ$3k–15k/mo | 20–110 leads/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by business, vertical, average customer value and competition.
How we grow leads
We audit your current accounts, your CRM and your full sales funnel. We define what a profitable closed customer actually looks like and what they're worth before we spend a dollar.
We set up GA4, GTM, call tracking and CRM integration so every lead can be attributed back to the campaign and every customer back to the lead.
We tailor a channel strategy for your business and budget. Google Ads, SEO, paid social. Each channel has its own place.
We test, scale what works and report on cost per qualified lead, cost per closed customer and the channels that are actually driving revenue.
Why choose TooGood as your lead generation agency?
Because we're pretty good. Actually, we're TooGood. But if you need a bit more convincing:
Everything we do is designed to improve your bottom line. We tailor the tactics to drive leads, qualified leads and closed customers. We don't convince you things are working with clicks and impressions.
Our founding kaupapa is to do what is right. We are honest and transparent about everything. We will tell you if things are or aren't working - that's why we measure everything.
We don't do fixed-term contracts. When you work with us, you can leave any time. We're confident enough in our work to know you probably won't want to.
We adapt to your needs. We catch-up when you want to. We have live dashboards and maintain constant communication so you always know what you're paying for.
Good.
A lead generation agency built on closed customers, not impressions.
We've mastered your ad tech
We're experts in the tools that make lead generation work. Google Ads, Meta, LinkedIn, GA4, GTM, call tracking, and integration with the CRM your sales team is already using.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's get you more customers
Tell us about your business and what you're trying to achieve. We'll come back to you within one business day with an honest view of how we can help.
Frequently asked questions
Wondering how things work with TooGood? Curious about what lead-gen digital marketing is and what it involves? We've put together some of our top FAQs and genuine answers below. If you have any other questions, reach out!
For most service businesses (legal, accounting, consulting, finance, real estate, education, trades, healthcare), lead generation is the single biggest driver of new revenue. Every dollar you put into marketing should produce a measurable number of leads at a cost per lead that lets you grow profitably.
SEO follows close behind. Strong organic rankings for the right keywords compound over time and produce leads at a much lower cost than paid channels once the foundations are in place.
Paid Social (Meta, Instagram, LinkedIn) adds top-of-funnel reach and is essential for verticals where the buying decision takes longer (B2B, finance, real estate, higher-value services).
The right mix depends on your sales cycle, your average customer value and how warm your leads need to be when they arrive. We figure that out before recommending a strategy.
This usually means a combination of GA4, GTM, call tracking and integration with your CRM (HubSpot, Salesforce, Pipedrive or whatever you use). Without that pipeline visibility, lead generation marketing becomes guesswork.
SEO and content marketing take longer. Most service businesses start seeing meaningful organic improvements after 3 to 6 months. The compound benefit is significant though, organic leads usually have a much lower long-term cost than paid.
Paid Social sits somewhere in the middle. Leads come quickly but the cost per lead usually settles over the first 2 to 3 months as the algorithm learns who your best prospects look like.
Larger operations (multi-region firms, professional services with high-value clients, B2B with long sales cycles) often spend $15,000 to $50,000+ per month once they have a profitable cost per lead.
The right budget is whatever fills your sales pipeline with quality leads at a cost per closed customer that's profitable for your business.
Lead generation is built around leads and cost per acquisition. The journey from lead to closed customer takes longer (days, weeks or months) and the value of a customer is usually higher, but you need much better tracking and qualification to see what's actually working.
The campaigns, the creative, the keywords and the tracking are all different. Working with someone who genuinely understands lead generation (not just ecommerce) makes a significant difference to your results.
Our digital marketing blog
The latest lead generation, Google Ads and SEO insights from the TooGood team.
