Beauty marketing that
grows revenue and bookings
TooGood is a New Zealand digital marketing agency for beauty brands, salons and clinics. Google Shopping for online stores, Google Ads and Local SEO for clinics, all proven by revenue or appointments booked.
Beauty is one of our specialities
Beauty marketing splits into two distinct halves. Beauty ecommerce brands (skincare, cosmetics, fragrance, haircare) need a revenue-focused strategy built around Google Shopping and Paid Social. Salons, day spas, cosmetic and laser clinics need a bookings-focused strategy built around Google Ads, Local SEO and call tracking.
We work with both. Our beauty ecommerce work has driven strong ROAS for NZ skincare and cosmetics brands. Our clinic work has filled appointment books for salons, med-spas and cosmetic clinics across the country.
Beauty is also one of the most visual categories in digital marketing. Creative quality, before/after imagery and brand storytelling matter more here than in almost any other vertical we work in.
"Revenue or appointments. Pick your metric. We track and grow whichever one makes you money."
Everything you need to grow a beauty brand or clinic
The exact mix depends on whether you sell products online or services in person. Either way, we run a full multi-channel strategy designed to deliver measurable revenue or bookings.
NZ beauty ecommerce delivers some of the strongest ROAS in retail.
Beauty consistently outperforms most other ecommerce categories on return on ad spend, driven by repeat purchase behaviour and brand-loyal customers. Done right, beauty marketing produces customers who buy again and again.
Start with a Free Audit →How does your beauty marketing stack up?
Beauty splits into two: brands that sell products online and clinics that sell services in person. Pick your mode below to see the benchmarks that actually apply to your business.
View all beauty ecommerce benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Return on Ad Spend | Monthly Ad Spend | Est. Revenue / mo |
|---|---|---|---|---|---|---|
| All Beauty | 2.5% | NZ$0.95 | 3.1% | 4.8× | NZ$2.5k–7.5k/mo | NZ$10k–75k/mo |
| Skincare | 2.7% | NZ$1.05 | 3.4% | 5.2× | NZ$3k–10k/mo | NZ$15k–100k/mo |
| Cosmetics & Makeup | 2.4% | NZ$1.10 | 2.8% | 4.4× | NZ$2.5k–8k/mo | NZ$11k–80k/mo |
| Fragrance | 2.0% | NZ$1.40 | 2.5% | 4.0× | NZ$2k–8k/mo | NZ$8k–70k/mo |
| Haircare | 2.6% | NZ$0.90 | 3.2% | 5.0× | NZ$2k–7k/mo | NZ$10k–75k/mo |
View all salon & clinic benchmarks in one table
| Category | Click-Through Rate | Avg Cost Per Click | Conversion Rate | Cost Per Booking | Monthly Ad Spend | Est. Bookings / mo |
|---|---|---|---|---|---|---|
| All Salons & Clinics | 3.8% | NZ$2.40 | 7.5% | NZ$32 | NZ$1k–4k/mo | 30–130 bookings/mo |
| Hair Salons | 4.2% | NZ$2.00 | 8.0% | NZ$25 | NZ$800–3k/mo | 30–120 bookings/mo |
| Day Spas | 3.8% | NZ$2.40 | 7.0% | NZ$34 | NZ$1k–4k/mo | 30–115 bookings/mo |
| Med-spa | 3.4% | NZ$3.60 | 5.5% | NZ$65 | NZ$2k–8k/mo | 30–125 bookings/mo |
| Cosmetic Clinics | 3.2% | NZ$3.80 | 5.5% | NZ$68 | NZ$2k–10k/mo | 30–150 bookings/mo |
| Laser & Skin Clinics | 3.6% | NZ$3.20 | 6.0% | NZ$54 | NZ$1.5k–6k/mo | 30–110 bookings/mo |
Data based on global industry benchmarks and TooGood client data, adjusted for the NZ market. Figures are indicative averages. Actual performance varies by brand, category, location and competition.
How we grow beauty brands and clinics
We audit your current accounts, your tracking and your product feed or booking system. We define what success looks like for your specific beauty business before spending a dollar.
For ecommerce, that\'s feed optimisation and Shopping setup. For clinics, it\'s Google Business Profile, call tracking and on-page SEO. The foundations are different but the principle is the same.
We launch Shopping, Search, Paid Social and remarketing for ecommerce. For clinics, Search, Local SEO and supporting Paid Social. Strong creative either way, this is beauty after all.
We test, scale what works and report on what matters: revenue and ROAS for ecommerce, bookings and cost per client for clinics. No vanity metrics.
Why choose TooGood as your beauty marketing agency?
Because we're pretty good. Actually, we're TooGood. But if you need a bit more convincing:
Everything we do is designed to grow revenue (ecommerce) or fill the appointment book (clinics). Vanity metrics are not how we measure success.
Our founding kaupapa is to do what is right. That means we're honest and transparent about everything, from results and fees through to what we think will actually work for your beauty business.
We don't do fixed-term contracts. When you work with us, you can leave any time. We're confident enough in our work to know you probably won't want to.
Regular catch-ups, live dashboards and frequent, open communication ensure you always know what we're doing, why we're doing it and what you're paying us for.
Good.
A beauty marketing agency built on revenue and bookings, not impressions.
We've mastered your ad tech
We're experts in the tools that beauty businesses run on. Google Ads, Shopify, Klaviyo, Meta, Instagram, GA4, GTM and the booking platforms most NZ salons and clinics use.
Google Ads
Analytics
Tag Manager
Meta
Instagram
Klaviyo
Shopify
WordPressLet's grow your beauty business
Tell us about your brand, your salon or your clinic and what you\'re trying to achieve. We\'ll come back with a clear, honest view on how to grow and what it will take to get there.
Frequently asked questions
Wondering whether your beauty brand needs ecommerce or salon-focused marketing, what it costs to work with a digital marketing agency in Auckland, or which channels to start with?
We get asked these all the time, so we\'ve written down our honest answers below. If yours isn\'t covered, give us a call.
The marketing approach for each is fundamentally different. Ecommerce beauty brands need Google Shopping, Performance Max and a strong product feed. Salons and clinics need Google Ads, Local SEO and call tracking to fill the appointment book.
We do both. The trick is knowing which one you are and building the right strategy for it.
We support Shopping with Performance Max, Search, Meta and Instagram ads for top-of-funnel reach and remarketing, and a strong product feed strategy. Beauty is one of the most visual ecommerce categories, so creative is everything.
SEO is usually slower to deliver than paid for beauty ecommerce, but compounds significantly over time, particularly around category pages and education content.
Google Business Profile optimisation is huge for this side of beauty. Most clinics get a substantial chunk of bookings directly through their profile once it's set up properly.
Paid Social (Meta and Instagram) is more important for clinics than for many other lead-gen verticals because beauty is visual. Strong before/after content and treatment-led creative drives consideration that Search alone can't.
For salons and clinics, we track every form fill, call, booking and (where the booking system allows) confirmed appointment. Cost per booked client is the metric that matters, not cost per click.
For salons and clinics, most start between $1,000 and $4,000 per month, with med-spa, cosmetic and laser clinics regularly scaling to $5k to $10k+ as the cost per new client justifies it.
The right budget is whatever delivers a profitable return for your specific business.
We understand how beauty brands and clinics actually grow. We've managed product feeds for beauty ecommerce brands, set up call tracking for cosmetic clinics, navigated Google's healthcare and beauty ad policies and built attribution into booking systems. The depth of category-specific work matters.
Our digital marketing blog
The latest beauty marketing, Google Shopping and Google Ads insights from the TooGood team.
